We are more alike than different. Health concerns, desire for greater meal variety, and a love of cooking are fueling home cooking growth in markets around the world.
Cooks around the globe are cooking more meals at home compared to a year ago, and 80 percent are cooking daily. Top motivators include desire to 'eat healthier' (56 percent of respondents), increase meal variety (48 percent), and a 'love of cooking' (43 percent).
Peers' palates influence what's cooking!
The importance of online recipes with ratings and reviews surged 126 percent globally last year, rising to 61 percent compared with 27 percent the year before.Global cooks are redefining "healthy" meals. Health and nutrition are global considerations as 56 percent of cooks around the world cite "healthy and nutritious" as criteria for their everyday meals. While prepared ingredients show growth in popularity, you will still find fresh produce in 86 percent of global grocery carts every week. Download the full report including charts and graphs here: http://press.allrecipes.com/wp-content/uploads/US_FINAL_AR_March2013_MeasuringCup1.pdf Methodology Data provided is from Allrecipes' online survey of 7,463 global participants fielded on the respective sites in September 2012. No incentives were used to reward or incent participation. * The 13 communities surveyed include: Germany, France, Mexico, Brazil, Argentina, Russia, Quebec, Poland, Australia and New Zealand, the Netherlands, United States, Canada and the United Kingdom and Ireland. About Allrecipes Allrecipes, the world's largest digital food brand, receives more than 1 billion annual visits from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi platform brand providing insights into the lives of women everywhere based on activity from 18 websites, 18 mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation (NYSE: MDP), the leading media and marketing company serving American women. For additional information regarding Meredith (NYSE: MDP), please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com. Media Contact: Stephanie Robinett Allrecipes.comDirector, Communications(p) 206.708.9271 firstname.lastname@example.org SOURCE Allrecipes
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