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Philly's Electric Factory Launches New Website

LANCASTER, Pa. , March 27, 2013 /PRNewswire/ -- Creative technology agency Williams Forrest today announces the launch of a new website for Philadelphia music venue the Electric Factory ( Williams Forrest and partner agency AgileCat teamed up on a total refresh of both the front-end design and back-end architecture of the site. AgileCat provided the design enhancements, which included an evolved Electric Factory identity as well as an entirely new approach to the creative presentation of the look, feel, style and structure of the website, and Williams Forrest was responsible for the web solution.

The Electric Factory, an iconic national brand for live music based in Philadelphia with clients that include Bruce Springsteen to LiveAid, enlisted AgileCat and Williams Forrest to create a site that better serves their internal needs as well as the venue's music loving audience. The site's main improvements include a new calendar view with featured events, a photo gallery, and a news and announcements page, providing easy access to key information as well as an engaging experience for the user.

The site's refined logical architecture and Content Management System (CMS) are fundamental parts of this premium solution. With the ability to easily update and customize the site, the Electric Factory can keep things fresh, informative, and appealing. Williams Forrest achieved this using the CMS Orchard, an open source system built on the ASP.NET MVC platform. In order to ensure cross browser support for AgileCat's front-end design, Williams Forrest constructed the site with an underlying blend of Bootstrap and JavaScript.

"Growing up in this area, the Electric Factory played a significant role in establishing my love of live music," said David Barr, President and Chief Solutions Architect, Williams Forrest. "Seeing bands such as The Pixies, P.I.L., Sonic Youth, and Social Distortion at such an intimate and iconic venue were definite highlights of my youth. Being able to give back to the venue has been really cool. We developed a cutting edge, sustainable solution that provides the Electric Factory with better controlled cost of ownership over their website which translates into better ROI over time."

"AgileCat was thrilled to partner with Williams Forrest in combining our progressive approach to the creative presentation of Electric Factory's website with Williams Forrest's digital brain trust that truly brought it to life," said Peter Madden, CEO, AgileCat. "Surely, it was a 1+1=3 scenario, and will lead to great success for Electric Factory."

The site will continue to add content, including more photos, to create an even richer user experience.

About Williams Forrest Williams Forrest is a premium creative technology agency based in Lancaster, PA. We design and develop digital strategies and solutions for web, mobile and social channels for many of today's top agencies and best loved brands, including BMW, MINI and Puma. Williams Forrest specializes in delivering solutions that support the sustainable growth of brands in the digital space. We value innovation, creativity, and the people invested in the outcome. For more information about our agency, please visit or call us at 717.435.8076.

About AgileCat AgileCat, founded in 2001 with $200 and a borrowed computer, is an internationally recognized and awarded branding and advertising agency based in Philadelphia, with clients across entertainment, retail, healthcare, and higher education industries. AgileCat creates a highly-customized approach to research, digital design, advertising and social media strategies that execute against the authentic assets that promote the power of possibility for the most forward- thinking companies and people. More information can be found at and 215.508.2082. 


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