Naked Brand Group Launches 'NKD' Line At Holt Renfrew's HR2 Flagship Store In Montreal
VANCOUVER, British Columbia, March 27, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. ("Naked" or the "Company") (OTCQB:NAKD) is pleased to announce the launch of its NKD line at HR2, Holt Renfrew's discount concept chain, on March 28, 2013. The collection prominently features bold NKD branding on its line of t-shirts, tanks and underwear which will be sold at HR2's flagship 30,000 square foot store in Montreal's Quartier DIX30 shopping centre.
To view an image of NKD collection, please visit: http://orders.newsfilecorp.com/files/2365/4756_image1-enhanced.jpg
In order to capture a broader range of shoppers, an increasing number of luxury brands are developing bridge collection lines aimed at younger consumers. Calvin Klein introduced CK, Hugo Boss introduced Boss and Armani introduced AX to appeal to a younger demographic. The strategy of creating collections targeted specifically at college-aged shoppers has allowed these brands to rapidly grow and establish themselves as brands for all ages. Naked now has two distinct lines: one that appeals to the more sophisticated man who values a seamless, impeccably tailored fit; and one that appeals to college students who want an edgier, visibly branded style.After the success of Naked, Holt Renfrew recognized the opportunity for a lower-priced line and approached Naked about the NKD collection. The debut of NKD at HR2 signals the Company's entry into an entirely new distribution channel, one that could bring the brand to over 1,000 new doors. Joel Primus, President and CEO of Naked states, "Our NKD line was created specifically for the college-aged male who wants the world to know he is wearing Naked. This product line allows a new segment of consumers to experience our brand. We have upheld our commitment to using soft-to-the-touch fabrics that complement the architecture of a man, and we believe that this edgier line will have mass appeal for a younger demographic."
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