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TheStreet Open House

Apple Rumored to Launch Ultra HD

Stocks in this article: AAPL BRCM

NEW YORK ( TheStreet) -- It's another day, and with it comes another rumor about the supposed Apple (AAPL - Get Report) television. This time, it isn't just any old rumor, it's an "ultra" rumor.

Tech Web site DigiTimes, which has a spotty record of predicting all-things Apple-related, carried a report, citing sources, that Apple's oft-rumored television will support Ultra HD, the new picture technology for television sets. Along with Ultra HD, the set would feature voice and motion control, as well as Internet connectivity.


Ultra HD offers significantly more pixels and higher resolution than standard high-definition televisions, though the prices of the Ultra HD sets are still extraordinarily high. At the Consumer Electronics Show, Broadcom (BRCM - Get Report) co-founder Henry Samueli showed off a set using a Broadcom chip, but the price tag was $22,000. Given the cost of the television, that makes me skeptical that Apple will announce a product with Ultra HD unless it knows it can reach a segment of the market that is large enough to matter to Apple's top line.

video platformvideo managementvideo solutionsvideo player

The Apple television rumors have been around for some time and were refueled at the end of last year when CEO Tim Cook sat down with NBC's Brian Williams to discuss his first full year as CEO after taking over for Steve Jobs.


"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook told Williams at the end of the interview. "It's an area of intense interest. I can't say more than that."

It was Jobs himself who started the speculation, after a passage in his biography mentioned him "finally cracking" the code to making TV simpler and easier to use.

"I'd like to create an integrated television set that is completely easy to use," Jobs told his biographer, Walter Isaacson. "It would be seamlessly synced with all of your devices and with iCloud." No longer would users have to fiddle with complex remotes for DVD players and cable channels. "It will have the simplest user interface you could imagine. I finally cracked it."

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