Milano Salone - held every April in Milan, Italy - is one of the world's largest design exhibitions. This year will mark the sixth consecutive year of Panasonic's participation in the event, which attracts next-generation creators and pundits from around the globe. As a corporation firmly at the forefront of developing energy solutions for the future, Panasonic (NYSE:PC)(TOKYO:6752) is continually evaluating its presence on the world stage.
A Portrait of Akihisa Hirata (C) Luca Gabino
For the second straight year, architect Akihisa Hirata was chosen to design Panasonic's installation, which will be a massive 30-meter energy landscape that leads into a hallway of a building at the prestigious University of Milan.
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[PRESS KIT] Milano Salone 2013 | Panasonic News Portal (News Releases, Images, Maps, etc. are available to download)
About the Concept
The installation features cubes that represent buildings clustered in a city. Numerous solar panels cover the cubes like lush vegetation covering hills, while shadows of clouds pass over the hills.
When viewing the installation, one is struck by its conceptual similarity to a vibrant city of the future where artificial solar panels integrate seamlessly with nature. The overall effect is designed to convey a sense of inclusiveness, a world in which city and nature exist in harmony, with natural energy amply and efficiently available to all. Last year's exhibition showcased a new solution that melded the concepts of generation, reservation and conservation of energy into a unified theme to simulate one of the fundamentals of our ecosystem: photosynthesis. This year's installation expands on this.