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Amazon Expands X-Ray To TV, Powered By IMDb And Available On The Kindle Fire Family

(NASDAQ: AMZN)—Six months ago, Amazon and IMDb introduced “X-Ray for Movies,” a new feature that revolutionized the movie viewing experience by bringing the power of IMDb directly to movies on Kindle Fire HD. With a single tap viewers can discover the names of the actors appearing on the screen and what they’ve been in. Today, Amazon announced that it is expanding X-Ray to TV, bringing the seamless, fully-integrated X-Ray experience to TV shows. Available today for the most popular TV shows on Amazon, X-Ray will quickly expand to even more shows. IMDb, an Amazon company for 14 years, is the world's most popular and authoritative source for movie, TV and celebrity content, with more than 160 million monthly unique visitors worldwide. X-Ray for TV is also available as part of the free Amazon Instant Video app on Wii U.

“X-Ray has been one of the most loved features on Kindle Fire HD since it launched last September,” said Peter Larsen, Vice President, Amazon Kindle. “For people who are passionate about movies and TV, there is no better way to watch than on Kindle Fire HD, which combines an exceptional viewing experience with the unbelievable power of the over 100 million pieces of data in IMDb’s catalog.”

“For over 20 years we have been cultivating a vast database of movie, TV and celebrity content,” said Col Needham, IMDb Founder and CEO. “Can’t remember where you’ve seen the actor playing Lord Grantham in Downton Abbey? No problem. Simply tap on the screen and you’ll see a full filmography, where you’ll realize that Hugh Bonneville was also in Notting Hill. Our vision is to make X-Ray available on every movie and TV show—we’re excited to make another big step forward today, and we are working hard to add X-Ray to more TV shows and movies in the future.”

X-Ray for TV is available starting today on the most popular TV shows from Amazon Instant Video, many of which are also available as part of Prime Instant Video: Justified, Downton Abbey, The West Wing, Sons of Anarchy, Falling Skies, American Horror Story, Grey's Anatomy, Doctor Who, The Walking Dead, Lost, Glee, Breaking Bad and Game of Thrones.

Amazon Instant Video offers customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 150,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon’s video subscription offer—it includes more than 38,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as many titles from Prime Instant Video as they like, at no additional cost.

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