Triton Digital ( www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Entercom Communications has joined a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads, bringing its portfolio of leading digital radio stations to the platform.
Entercom is one of the largest radio broadcasting companies in the United States, with a portfolio of over 100 stations, reaching nearly 30 million Americans each week. With locally-programmed broadcasts and distinguished personalities, the publisher boasts a highly-engaged audience and powerful digital capabilities.
“We are driven by a mission to optimize the value of our core audio content for our advertising partners, and Triton’s a2x platform allows us to do just that,” said Tim Murphy, VP of digital strategy and enterprise platforms for Entercom Communications. “a2x fits perfectly with our vision for the digital future of radio, and we’re proud to sign on as an early adopter of the platform.”
a2x is the first and only audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.“Entercom is a progressive company, and has been in tune with our vision for a2x from the outset,” said Mike Agovino, Chief Operating Officer at Triton Digital. “We’re excited to bring its highly-successful portfolio of stations to the platform, and work with them to leverage their data and ad inventory to maximize online and mobile revenues.” For more information visit: http://www.tritondigital.com/publishers/audio-exchange About Entercom Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City. Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland Athletics and San Jose Sharks.