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Federal Alliance For Safe Homes (FLASH)® Unveils Enhanced Family Preparedness Tools To Meet Challenge Revealed In 2013 Pre-Hurricane Season Harris Interactive Survey

Harris Interactive Survey reveals even after hurricane experience, majority of families do not plan to take critical mitigation steps before the next severe storm. New Mitigation 2.0 tools will replace "old school" methods and make hurricane preparedness easier, faster and more convenient.

NEW ORLEANS, March 27, 2013 /PRNewswire-USNewswire/ -- As the 2013 National Hurricane Conference continues this week, the Federal Alliance for Safe Homes (FLASH)® introduced Mitigation 2.0 --- a new program that offers simpler, faster "upgraded" access to critical information about disaster mitigation, or preventive measures. Mitigation 2.0 comes in response to stark findings from the 2013 FLASH pre-hurricane season Harris Interactive Survey that indicated that while those affected by severe weather events like Superstorm Sandy are more willing to take simpler preventive steps, most still do not plan to take essential steps recommended by experts to protect windows, strengthen roofs or even purchase flood insurance. 

Mitigation 2.0 features high tech solutions like the new FLASH Weather Alerts, a first-ever precision, severe weather alert smartphone app that includes home mitigation and family preparedness information, videos and consumer support in English and Spanish. It also includes expanded mitigation "how to" information with the popular " Protect Your Home in a FLASH" how-to video series and checklists that break steps down into Do-It-Yourself projects that can be completed in one hour, one day or one weekend. 

"Our experience tells us that when families find mitigation activity too overwhelming, they opt out," said FLASH President and CEO Leslie Chapman-Henderson.  " Mitigation 2.0 overcomes this challenge by combining common sense and technology to provide the right amount of information at the right time."

The Survey:

An online survey of 2,252 adults 18 and older performed by Harris Interactive for the Federal Alliance for Safe Homes from February 15-19, 2013 asked homeowners about their hurricane- and severe weather-preparedness, as well as their experience with past weather events. 

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