This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Federal Alliance For Safe Homes (FLASH)® Unveils Enhanced Family Preparedness Tools To Meet Challenge Revealed In 2013 Pre-Hurricane Season Harris Interactive Survey

Harris Interactive Survey reveals even after hurricane experience, majority of families do not plan to take critical mitigation steps before the next severe storm. New Mitigation 2.0 tools will replace "old school" methods and make hurricane preparedness easier, faster and more convenient.

NEW ORLEANS, March 27, 2013 /PRNewswire-USNewswire/ -- As the 2013 National Hurricane Conference continues this week, the Federal Alliance for Safe Homes (FLASH)® introduced Mitigation 2.0 --- a new program that offers simpler, faster "upgraded" access to critical information about disaster mitigation, or preventive measures. Mitigation 2.0 comes in response to stark findings from the 2013 FLASH pre-hurricane season Harris Interactive Survey that indicated that while those affected by severe weather events like Superstorm Sandy are more willing to take simpler preventive steps, most still do not plan to take essential steps recommended by experts to protect windows, strengthen roofs or even purchase flood insurance. 

Mitigation 2.0 features high tech solutions like the new FLASH Weather Alerts, a first-ever precision, severe weather alert smartphone app that includes home mitigation and family preparedness information, videos and consumer support in English and Spanish. It also includes expanded mitigation "how to" information with the popular " Protect Your Home in a FLASH" how-to video series and checklists that break steps down into Do-It-Yourself projects that can be completed in one hour, one day or one weekend. 

"Our experience tells us that when families find mitigation activity too overwhelming, they opt out," said FLASH President and CEO Leslie Chapman-Henderson.  " Mitigation 2.0 overcomes this challenge by combining common sense and technology to provide the right amount of information at the right time."

The Survey:

An online survey of 2,252 adults 18 and older performed by Harris Interactive for the Federal Alliance for Safe Homes from February 15-19, 2013 asked homeowners about their hurricane- and severe weather-preparedness, as well as their experience with past weather events. 

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs