Diesel fuel volatility and more regulations will lead to fleet managers and owner-operators pulling advanced technologies rather than OEMs pushing them. With increasing competition, all of these technologies have and continue to compete for the purchase dollars of fleet managers, which leads to certain segments growing at the expense of others.
"Fleets are looking toward advanced trailer technologies to enhance and optimize fleet productivity through the usage of telematics, safety systems (RSC, ATIS, TPMS), trailer aerodynamics, and chassis systems," noted Lau. "While OEMs can use advanced technologies to differentiate products from competitors, too many technologies chasing too few consumer dollars will make it difficult for OEMs to choose the right set of technologies for vertical integration."
Overall, advanced technologies that reduce the trailer form factor enable connectivity with fleet management hubs, improve trailer safety, reduce trailer downtime and seamlessly integrate with tractor technologies are becoming vital in catalyzing trailer design. Trailer OEMs and suppliers must use this trend to create new and potentially lucrative revenue streams.
Strategic Analysis of North American Semi-Trailer Advanced Technology Markets
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