Marin sells a digital ad management platform and has focused primarily on search advertising, but it also offers tools for managing display, mobile and social advertising. What does the future hold for Marin in a very competitive market?
Marin will need to spend very wisely, according to Erika Morphy with E-Commerce Times. Covestor model manager Barry Randall told Morphy that Marin's operating cash flow in 2012 was a negative $19 million, and they finished the year with about $30 million in cash. "The first order of business is to replenish the working capital balance of the company," Randall said.
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