March 27, 2013
/PRNewswire/ -- Both St. Ives and Aveeno body lotions promise to calm dry, itchy skin. But in a winter comparison, the
Viewpoints Blogger Reviews Panel
preferred St. Ives to the more expensive Aveeno brand.
The lotion showdown
In January, Viewpoints (
) provided eight female bloggers in the U.S and
St. Ives Naturally Soothing Oatmeal & Shea Butter Body Lotion
, 21 oz.) and
Aveeno Active Naturals Skin Relief 24hr Moisturizing Lotion
, 18 oz.). The women used the products for more than a month, evaluating scent, absorption and effectiveness.
The Aveeno lotion is fragrance-free, but
Little Rock, Ark.
, and blogger at FreakyPerfect, detected a smell that was "terrible, almost medicinal." The St. Ives fragrance got better feedback: "It had a faint smell of oatmeal and butter… a nice combination," said
, NJ, at
Pieces of a Mom
Both Aveeno and St. Ives absorbed well.
, writes at
How I Pinch A Penny
that St. Ives is now a "winter favorite."
, and blogger at momfaze, on Aveeno: "My skin drank this stuff like water on a hot day. And it's cold outside."
Which lotion was more soothing?
Metro Moms Network
says Aveeno "did an outstanding job on chapped hands." But St. Ives stole the show. ChaosChronicles blogger
: "I was not that impressed to get a sample to try, but (St. Ives) is a sophisticated lotion that delivers." Mock also "highly recommends (St. Ives) to combat dry winter skin."
St. Ives is consumer favorite too
On Viewpoints, consumers rate both the Aveeno and St. Ives lotions higher than average, but the St. Ives (94/100) is slightly more popular than Aveeno (91/100). "The bottom line is that unless you specifically need a fragrance-free lotion, you'll probably be quite happy with the St. Ives lotion. And you'll save money too," says Viewpoints Founder and CEO
) features 475,000+ consumer reviews on 34,000+ everyday products for the home and garden, health, bath and beauty, babies and kids, plus money categories. Both reviews and ratings are available free of charge and without registration.