This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Aveeno Vs. St. Ives: Viewpoints Bloggers Test Lotions

CHICAGO, March 27, 2013 /PRNewswire/ -- Both St. Ives and Aveeno body lotions promise to calm dry, itchy skin. But in a winter comparison, the Viewpoints Blogger Reviews Panel preferred St. Ives to the more expensive Aveeno brand.



The lotion showdown

In January, Viewpoints ( provided eight female bloggers in the U.S and Canada with St. Ives Naturally Soothing Oatmeal & Shea Butter Body Lotion ( $5.29, 21 oz.) and Aveeno Active Naturals Skin Relief 24hr Moisturizing Lotion ( $9.27, 18 oz.). The women used the products for more than a month, evaluating scent, absorption and effectiveness.


The Aveeno lotion is fragrance-free, but Amy Bradley-Hole, from Little Rock, Ark., and blogger at FreakyPerfect, detected a smell that was "terrible, almost medicinal." The St. Ives fragrance got better feedback: "It had a faint smell of oatmeal and butter… a nice combination," said Sheila Hill, from Pleasant Point, NJ, at Pieces of a Mom.


Both Aveeno and St. Ives absorbed well. Sarah Mock, York, PA, writes at How I Pinch A Penny that St. Ives is now a "winter favorite." Randi Chapnik-Myers from Toronto, Ontario, and blogger at momfaze, on Aveeno: "My skin drank this stuff like water on a hot day. And it's cold outside."


Which lotion was more soothing?  Kathy Zucker of Metro Moms Network in Hoboken, NJ says Aveeno "did an outstanding job on chapped hands." But St. Ives stole the show. ChaosChronicles blogger Lian Dolan of Pasadena, Calif.: "I was not that impressed to get a sample to try, but (St. Ives) is a sophisticated lotion that delivers." Mock also "highly recommends (St. Ives) to combat dry winter skin."

St. Ives is consumer favorite too

On Viewpoints, consumers rate both the Aveeno and St. Ives lotions higher than average, but the St. Ives (94/100) is slightly more popular than Aveeno (91/100).  "The bottom line is that unless you specifically need a fragrance-free lotion, you'll probably be quite happy with the St. Ives lotion. And you'll save money too," says Viewpoints Founder and CEO Matt Moog.

Viewpoints ( ) features 475,000+ consumer reviews on 34,000+ everyday products for the home and garden, health, bath and beauty, babies and kids, plus money categories. Both reviews and ratings are available free of charge and without registration.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.41 0.41%
FB $100.10 -3.80%
GOOG $670.98 -1.80%
TSLA $150.54 -7.40%
YHOO $26.75 -4.40%


Chart of I:DJI
DOW 15,882.55 -322.42 -1.99%
S&P 500 1,836.68 -43.37 -2.31%
NASDAQ 4,242.0150 -121.1290 -2.78%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs