The donated Land Rover will be used by the S.A.F.E. team to assist in accessing hard-to-reach areas to educate, inspire and deliver social change. Using accessible, mobile street theatre and community programmes, S.A.F.E.'s team of local professional performers educate their communities on an array of issues, from HIV to female circumcision to safe drinking water. S.A.F.E. founder Nick Reding attended the event in New York with Craig to talk about the charity and said: "Land Rover has generously given us a vehicle in the past, and this event is a great global platform for us to reach out and talk about our work. Land Rover are helping us get the message about what we do and why it works out to so many more people around the world than we could usually hope for".
Speaking ahead of the official world premiere at the New York International Auto Show, Land Rover Global Brand Director John Edwards said:
"The All New Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way – live on the streets of its biggest selling market. It turned heads and it stopped traffic in one of the world's most dynamic cities in the world.
The new Range Rover Sport represents a step change in engineering and technology; it is almost half a tonne lighter resulting in significant Co2 savings and its faster, more agile and more dynamic than ever."The all-new Range Rover Sport will go on sale during the third quarter of 2013. Full information including the full film 'The Delivery' is available to view at www.newrangeroversport.com now. Notes to editors All-new Range Rover Sport Developed alongside the highly-acclaimed Range Rover, the all-new Range Rover Sport now delivers the brand's best-ever on-road dynamics together with class-leading, genuine Land Rover all-terrain capability, while presenting customers with a more assertive and muscular exterior, more luxurious interior and the flexibility provided by the option of occasional 5+2 seating.