Daniel Craig Closes Down NYC For Live Drive
NEW YORK, March 26, 2013 /PRNewswire/ -- Tonight, in a scene reminiscent of a Hollywood movie, actor Daniel Craig revealed the all-new Range Rover Sport as part of a dramatic drive through one of the world's most dynamic cities.
The fastest, most agile and responsive Land Rover to date was put to the test by the British actor, who was entrusted to deliver the vehicle for its first unveiling to the world.
After skilfully handling the car and driving it through closed off streets, Craig delivered the all-new Range Rover Sport to a packed crowd of guests including Zara Phillips MBE, Jade Jagger and Yasmin Le Bon at the Skylight at Moynihan Station on 8 th Avenue, where the vehicle was officially revealed for the first time.
The dynamic and thrilling drive was filmed as part of a short film titled 'The Delivery'. It was broadcast live by Land Rover at www.newrangeroversport.com and saw the British brand stage a global reveal live on the streets of its biggest market.Directed by action film 2 nd unit director Jonathan P B Taylor, lauded for his work on Fast & Furious, Spiderman, Captain America and more recently Die Hard, the film tells the story of a driver tasked with delivering a top secret package. Starting at the Land Rover manufacturing plant in Solihull, UK, the car is shipped under the cover of darkness in a large container over to Manhattan. It is then unveiled and driven expertly through the streets of the city, over Manhattan Bridge and through a closed off tunnel, in a bid by its driver, Daniel Craig, to get it to the launch venue on time. Craig was attracted to working with Land Rover not only because of his love for the British brand and its vehicles – but also because both he and the brand share a link with the charity S.A.F.E., of which he is a patron. Land Rover, having previously donated a Land Rover Defender to the Kenyan NGO and UK Charity 4 years ago, is delighted to continue its support and is donating an additional vehicle to the charity later this year.
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