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Flipboard Opens Curation Platform: Now Anyone Can Create And Share Their Own Magazines

Because magazines are public and sharable, they can grow an audience and others can like items, comment on posts, or even subscribe to other people's magazines. When people interact with a magazine, the curator learns about it through new Flipboard Notifications.

Also available starting today is a new Flipboard "Flip it" Bookmarklet that lets Flipboard users add great content they find on the Web to any of their magazines or create a new magazine. The "Flip it" bookmarklet is available at

There are basic tools to manage and share a magazine. To change the cover of a magazine, a simple tap and hold on any item in the magazine lets the user select "promote to cover." To delete a magazine or make it private, there is an "edit" button on the cover of the magazine. Also on the cover is a "share" button so curators and readers can easily share magazines via email, Facebook or Twitter.

Discover Great Content, Find Great Magazines

Also today, Flipboard launched Content Search. Accessible at the top of every page, Content Search lets readers find anything being shared on Flipboard, with search results laid out in Flipboard's familiar format -- essentially creating a whole new magazine just on that search term.

To get inspired or discover new magazines, readers can use Flipboard's Content Search to find great content by topic, person or #hashtag. By selecting Flipboard's search results, readers get an instant magazine of everything being shared on Flipboard. For example, a search for Cycling will instantly display pages of stories, videos and images being shared on cycling. If a reader wants to browse for more, they can select from a wide range of results coming from social networks, RSS or magazines.

Magazines by people and publishers will be featured regularly in the Content Guide under "New & Noteworthy" and "By Our Readers." In the Content Guide readers can find some of the beautiful new magazines already being created, everything from Vanity Fair's "Royal Watch" to Trey Ratcliff's "Adventures in New Zealand."

Adding Etsy

Also announced today, Flipboard partnered with Etsy to bring the Etsy blog and product lines to Flipboard readers. Designed specifically for Flipboard and integrated with the Etsy shopping cart, readers can see beautiful products from this creative community and marketplace as well as flip them into their own magazines or shop using the "buy" button right from Flipboard.

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