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Apple: The Benefactor of Samsung's Fragmentation

Stocks in this article: AAPL GOOG

The really confusing thing, at least for me, is navigating the Samsung site and trying to find one place where I can compare all the different tablets. Same goes for the phones. It took me a long time to piece it all together. There's no confusion with the Apple online store - everything is neatly arranged for comparison. I know how they differ and can easily choose the device for me.


So, now it's on to the laptops. Without getting too repetitive, it's the same story there as well, with the Series 3, 5, 7, and 9. They are categorized in many different dimensions, from CPU, to Operating System, weight, storage, graphics. Some are recommended for gaming, some for business, some for...oh, I forgot where I was. Ok, got my bearings now, I think I saw something like 30 models, but I can't for the life of me figure out which one is which. I'm overloaded. Then there's the Chrome, which really isn't in the same class as a traditional laptop running Windows or Mac OS, because it can't run anything mainstream other than a Google browser. Oh, and it looks just like a MacBook Air, except that it's made out of cheap plastic and about twice as heavy.

Ok, so I made the mistake of journeying into the Samsung online store to make a point. I wish I hadn't, because now I'm tired and frustrated. Probably a lot like the people thinking they're gonna get a better deal with a Samsung product than an Apple. The experience with Apple products is full cycle. It starts at the joy you feel at the point of purchase, extends to the packaging, then the quality and industrial design and consistency of use across products, the unbelievable service, especially if you purchase AppleCare, then finally the great resale value when it's time to upgrade (which, by the way, will be about twice as long as Samsung, because Apple products have on average a much longer usable life time).


So, this is why Apple will eventually win over Samsung; clean, clear product lines that support one another and have an ecosystem that supports the products. Samsung is fragmented and confusing. Sure, they have some neat products, but it takes more than that for the type of longevity for which Apple products are positioned.

-- Written by Ernie Varitimos, author of the Apple Investor blog.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

Ernie Varitimos has a long history with Apple as an investor, trader and consumer of its technology. He started his career as a rocket scientist and has spent the past 25 years driving, controlling and influencing technology in the financial industry. Ernie is a former hedge fund manager and current futures trader.
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