5 Very Awesome Names for Businesses
3. Collared Greens
High Point, N.C.
Randi Ashton and Jeremy Bull had an idea to have a men's lifestyle clothing manufacturing company that was American-made and as eco-friendly as possible. They launched Collared Greens in 2008 in Sun Valley, Idaho, but moved the company to North Carolina (where Bull was from) in 2011 to be closer to the state's textile hub, giving the manufacturer more resources, according to COO Mason Antrim.
It also brings a company whose name is a word play on a popular Southern vegetable dish "collard greens" closer to home.The name also symbolizes a form of patriotism combined with a large dose of environmentally friendly practices. Almost everything the company makes either includes or is worn with a collar -- bow ties and neck ties are two of the company's specialties -- and made in America. Collared Greens has three channels of distribution -- the bulk of its manufacturing is sold through 150 men's stores retailers across the U.S. The company also sells through its Web site and a small showroom in High Point. Collared Greens also has its own conservation project, CG/24, where 1% of sales goes to three different nonprofits that focus on conservation. Antrim acknowledges the catchy name has aided the company in its success. Given its predominantly female customer base, the name has "aided us significantly," once customers recognize the twist. "It is a wonderful intriguing name for a business. Everyone we talk to loves the name. It takes them a few seconds to get it . . . and spelling it wrong, but it's one of those fun names that people can associate with," Antrim says. "We have a lot of competition that has 'Southern' in their name. This is different. Once you make the play on the words, you get it." That said, because the dish is so well known, it doesn't limit the company's scope to being a "Southern brand." "Our product has to be first class. You can't have a cool name and not a very good product," he says.
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