TORONTO, March 26, 2013 /CNW/ - Biosenta, Inc. (CNSX: ZRO) (the "Company"), is focused on developing and deploying anti-microbial products and remediation solutions to the market space for retail, institutional and industrial users. The Company is pleased to announce that Mr. Scott Butterworth, a seasoned marketing executive, has been appointed as the Company's Vice-President Marketing and Sales.
"We are delighted to have someone of Mr. Butterworth's caliber and experience step up to lead the Zeromold marketing and sales strategy," said Bruce Lewis, Chairman of the Board. "We are at a critical juncture in the market and we need focused leadership to successfully implement our strategy and maximize our market penetration. Mr. Butterworth is a marketing executive with a proven entrepreneurial track record. He has a deep understanding of our space and of the media technologies that command consumer attention."
Previously, Mr. Butterworth has held several senior management positions over the years where he was responsible for new business development and account management, media buying and placement, the management of interactive and offline sales teams for many high profile product clients. He was National Account Manager for Procter and Gamble and Coca Cola Bottling Canada. As Director of Business Development at News Canada Marketing he encompassed the mass, grocery, specialty, drug and convenience sectors. At Alea Retail services he led a field staff of 500 personnel. Most recently, Mr. Butterworth has held senior management positions with such companies as Canada1 Sales and Marketing, Empirical Integrated Marketing, ECO Environmental Communications and Sabre Online. Mr. Butterworth studied Commerce at the University of Toronto.
"I am delighted to be joining this dynamic company at an important time of market inflection. The majority of North American people have little, if any, knowledge of the health and environmental problems generated by black mould. It is Biosenta's responsibility to raise these concerns and to educate the public " said Mr. Butterworth."