Endpoint: It's excellent marketing. It will probably hook quite a few people who love the allure of X down and monthly payments, but the real perk in this deal amounts to not being tied to an official contract. But, there's got to be fine print. You're paying for the phone one way or the other, whether you do it in a lump sum or over the course of 24 months.
T-Mobile is attempting to collect the equivalent of gravy in the wireless game Apple has dictated for years. It's interesting that Apple is allowing this to take place. The consumer gets nothing special other than a two-year contract that's really not a two-year contact.
--Written by Rocco Pendola in Santa Monica, Calif.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV