On Monday, March 25, Groupon ( http://www.groupon.com) (NASDAQ: GRPN) hosted its first Grouponicon: an invite-only opportunity for merchants to network with peers, connect with Groupon in an intimate setting and learn about the latest tools available to help them grow their businesses. Attendees enjoyed a custom schedule featuring topics most relevant to their business operations, including digital marketing, mobile payments, restaurant technologies and social media.
“Groupon’s core mission is to help local merchants become more successful,” said Sanjay Gupta, VP of Merchant Marketing, Groupon. “Grouponicon was a great way for us to get to know our Dallas-Forth Worth partners, providing resources and guidance to help their businesses flourish.”
Attending merchants participated in half- and full-day sessions complete with activities, panel discussions and networking opportunities with other small business owners—including a luncheon with an inspirational speech from Hall of Fame quarterback and real estate entrepreneur Roger Staubach.
Participants were joined by industry leaders from around the country as well as local organizations that cater to small businesses, sharing the latest trends in their fields and demonstrating products that support business development.“Today’s Grouponicon event helped local merchants discover new ways to leverage the power of the Internet and technology to better market their businesses,” said Rieva Lesonsky, Co-Founder, SmallBizDaily. “In addition to gaining expert advice and a better understanding of their colleagues’ best practices, attendees learned how to grow their businesses without spending a fortune, which is invaluable.” The activities and panel discussions for Grouponicon were hosted at businesses in the Dallas-Fort Worth area that work with Groupon. “We were honored to host our fellow merchants who face many of the same challenges running a business as we do,” said Bobby Cornelius, Owner, Cornelius Photography. “It’s important that businesses our size understand resources like Groupon and utilize them appropriately to help them grow. Groupon allowed us to reach local customers in a crowded marketplace who may not have otherwise come into our business.”