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New Research Shows Benefit Of Starting The Day With Fiber-ful Breakfast Cereal

To help address America's fiber deficit, Kellogg offers more ready-to-eat cereals that are a good source (3 grams) of fiber and include at least one-half serving (8 grams) of whole grains than any other U.S. food company[2].

About Kellogg Company At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

[1] Analysis of Average Daily Fiber Intake Among Ready-To-Eat Cereal Consumers: Role of Whole-Grain Cereals in Closing the Fiber Gap. American Journal of Lifestyle Medicine, March 6, 2013. Authors C.L. Williams, Pat Felt-Gunderson.

[2] Based on a Kellogg audit of national breakfast cereals in June 2011. The data was drawn from label, website and a syndicated database and includes nationally distributed ready-to-eat cereals from Kellogg's, General Mills, Post, Quaker and Malt-O-Meal.

SOURCE Kellogg Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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