What has kept HD ads from proliferating was the high cost of distributing the HD ad to the TV stations. In the past, this could cost anywhere from five to ten times more than distributing a Standard Definition TV ad. That has changed. Until recently the high cost of HD ad distribution caused many advertisers to send an SD spot to HD stations. This caused the spot to look cut off at the sides or shrunken down. Advertisers have grown tired of their brands being represented by lower quality video on HD stations. Soon those cut off ads will be a thing of the past.To read the complete report visit:
SpotGenie Whitepaper Confirms TV Is Still The #1 Medium For Ad Dollars And Points To Explosive Growth In HD Television Advertising In 2013
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