SpotGenie Whitepaper Confirms TV Is Still The #1 Medium For Ad Dollars And Points To Explosive Growth In HD Television Advertising In 2013
What has kept HD ads from proliferating was the high cost of distributing the HD ad to the TV stations. In the past, this could cost anywhere from five to ten times more than distributing a Standard Definition TV ad. That has changed. Until recently the high cost of HD ad distribution caused many advertisers to send an SD spot to HD stations. This caused the spot to look cut off at the sides or shrunken down. Advertisers have grown tired of their brands being represented by lower quality video on HD stations. Soon those cut off ads will be a thing of the past.
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About SpotGenie Partners, LLC:Founded in Atlanta, GA in 2002, SpotGenie Partners, LLC, a privately-held technology and service company, has revolutionized the digital distribution of high-quality HD television and radio spots, trafficking, tracking, asset management and other postproduction services. SpotGenie's proprietary technology digitally delivers TV and radio commercials across the country at an approximately 80% reduction in cost over older technologies, making it affordable for everyone. With SpotGenie advertisers and ad agencies manage and monitor every aspect of their broadcast spot distribution using just an Internet browser. In addition to trafficking, tracking and delivering spots, SpotGenie helps clients prepare their spots for air with services that include closed captioning, tagging, slating and video transcoding. SpotGenie is headquartered at 345 Peachtree Hills Ave, Suite 400, Atlanta GA 30305. For further information about SpotGenie contact Wayne Dykes, President/CEO, at 888 202-1631 or firstname.lastname@example.org. Visit the company website at www.seespotgenie.com SOURCE SpotGenie Partners, LLC
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