This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SpotGenie Whitepaper Confirms TV Is Still The #1 Medium For Ad Dollars And Points To Explosive Growth In HD Television Advertising In 2013

ATLANTA, March 26, 2013 /PRNewswire/ -- SpotGenie Partners, LLC, a leading provider of digital media services to the advertising, entertainment and broadcast industries, has published a Whitepaper putting to rest an oft repeated myth that online advertising is edging out television ad spending. The facts show that television and television advertising are not only surviving but thriving in the new media age. Television continues to see the greatest share of all ad dollars in the US and still accounts for more than one of every three ad dollars spent worldwide. 

(Logo: http://photos.prnewswire.com/prnh/20120426/CL94740LOGO)

Online and digital advertising is growing fast, but not at the expense of television. The advertising mix, previously dominated by traditional media like print and broadcast, has seen US Internet ad spending grow in share from 15.4% in 2009 to a projected 25.6% in 2015. Television will continue to grab the lion's share of advertising dollars, estimated to capture $68 billion in total US spending and 39% of total share through 2015, according to eMarketer, an authority on digital marketing, media and commerce.

Overall ad spending worldwide rose 3.3% from January to September in 2012, with TV advertising up 4.3% during that period, according to Nielsen, a global information and measurement company. In North America alone, there was high double-digit growth in TV advertising, up 13.6% in the third quarter of 2012 from Olympic and political advertising.

Many predicted that online video viewing, made possible through services like Hulu, YouTube and Netflix, would take viewers from traditional TV. But it seems we have an insatiable appetite for media, with more people interacting online about their favorite TV shows. While Americans still spend most of their leisure time in front of a television set, 40% are now on the Internet at the same time, holding a second screen like a Smartphone or tablet.

And TV advertising is about to experience another boom in growth.

HDTV provides a quality no computer screen can come close to matching, yet its adoption has been slow. That has just recently begun to change, and the absorption of HD in the field of advertising is growing at a rapid pace.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs