March 26, 2013
, the award winning business columnist for the
, has joined
30 Point Strategies
, a strategic communications firm with offices in
. He will be based in
During his nine years at the
, Steffy provided insight into major stories including the trial of Enron executives
, the BP Texas City refinery explosion, the Deepwater Horizon disaster and the merger of Continental and United Airlines. He wrote extensively on energy issues, from oil and gas exploration to electricity deregulation.
"Loren has a deep understanding of a range of industries and is a very talented story-teller – two skills that are at the heart of our work for our clients," said
, co-founder of 30 Point Strategies. "We are thrilled he's joining our expanding team."
At 30 Point, Steffy will be a Senior Writer focusing on helping clients approach complex and controversial issues and craft winning messages.
"Loren brings an unparalleled perspective into how business leaders are perceived," said
, a co-founder of 30 Point and a former speechwriter for President
George W. Bush
. "That perspective is critical, no matter what business you're in."
Steffy is the author of
Drowning in Oil: BP and the Reckless Pursuit of Profit
published by McGraw-Hill in 2010 and
The Man Who Thought Like a Ship
, published by
Texas A&M University
He is a three-time finalist for the
Award for Distinguished Business and Financial Journalism, business journalism's highest honor. His columns have received numerous state and national awards.
Prior to joining the
, Steffy was the
bureau chief and a senior writer for Bloomberg News.
SOURCE 30 Point Strategies