This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Chuck E. Cheese’s Goes High-Tech Launching Augmented Reality App – Chuck E.’s Say Cheese!

Stocks in this article: CEC

Augmented reality took center stage at this month’s SXSW as many companies debuted apps allowing consumers to pre-plan living spaces or find their vehicle. This week, America’s favorite mouse is getting in on the action with the development and introduction of Chuck E. Cheese’s first-ever downloadable app, Chuck E.’s Say Cheese!, from the Apple App Store or Google Play.

Available for free download today, the new Say Cheese! App makes trips to Chuck E. Cheese’s even more fun for kids of all ages. Using augmented reality, the app allows parents and kids to take fun photos with an animated version of Chuck E. Cheese on any visit to the family restaurant and gaming center.

After the meal has been enjoyed, games have been played and prizes have been chosen, a trip to Chuck E. Cheese’s is all about the lasting memories families make by enjoying time together. Knowing that photo sharing helps capture those moments of unleashed joy in a tangible way, family entertainment leader, Chuck E. Cheese’s, began researching and developing a new in-store attraction to enhance that part of the experience.

“What differentiates Chuck E. Cheese’s from other family entertainment options is interaction with Chuck E. himself. Since launching our contemporized mascot last summer, we’ve been committed to increasing the breadth of that interaction for families. Augmented reality is perfect for that,” said Scott McDaniel, chief marketing officer of CEC Entertainment, Inc., Chuck E. Cheese’s parent company. “We know our guests are very mobile, and from their feedback we also know they love sharing their memories and photos with their families, friends and even with us. By tapping into augmented reality technology we’ve created a completely unique experience that brings parents and kids into a Chuck E. performance like never before.”

After downloading the free Say Cheese! App at home or while in stores, guests can look for pink, orange and blue “Say Cheese Here!” signs that serve as in-store hotspots on tabletops, the sides of games and backdrops throughout every Chuck E. Cheese’s location to activate the app’s augmented reality camera. When launching the app for the first time, guests will see simple step-by-step instructions for putting it into action.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs