This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Kate Upton Tells Guys "What Women Want" In Gillette's New Body New Body Grooming Campaign Featuring The Gillette Fusion ProGlide Styler (Photo: Business Wire)

Stocks in this article: PG

Gillette (NYSE: PG), the world’s leading male grooming brand, today announced a partnership with three female celebrities: Kate Upton, Hannah Simone and Genesis Rodriguez – the first time ever that the brand has partnered with female spokespeople to spearhead an integrated marketing campaign. Kate Upton, Hannah Simone and Genesis Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases the right styling tool to get the job done, the Gillette® Fusion® ProGlide Styler™. This represents a bold step forward for Gillette, as the company meets the evolving needs of men everywhere.

Kate Upton Tells Guys "What Women Want" in Gillette's New Body New Body Grooming Campaign Featuring  ...

Kate Upton Tells Guys "What Women Want" in Gillette's New Body New Body Grooming Campaign Featuring the Gillette Fusion ProGlide Styler (Photo: Business Wire)

Men of all ages agree that body styling is a trend on the rise, with 56% * of men interviewed saying that they style their bodies more often now than in the past. The top reasons to style body hair were the same for both men and women, with hygiene coming out on top and making the most out of intimate times a close second. Perhaps the best news for both sexes is that men are open to input from the women in their lives, with 69% * saying that women influence how they style their body hair. Research also shows that 74% * of women think that guys should definitely style areas of their bodies, but preferences around which areas and how they should be styled vary. With that in mind, Gillette hopes to give guys the information they need to know exactly “ What Women Want” in body hair styling.

The women were selected to act as spokespeople for a campaign designed to share the male body hair styling opinions of women everywhere based on a Gillette-sponsored survey. All three will appear in an integrated marketing campaign, including print ads, a television ad helmed by film director Ruben Fleischer, digital media and public relations, with activities kicking off in March 2013. The campaign leads up to a first-ever live body hair styling event on April 18 th. The event will stream live online and feature Kate, Hannah and Genesis taking questions and sharing their opinions on male body hair styling.

“Body hair styling is a huge and growing category, and our research shows that it’s an area of concern for both men and women,” said John Grim, Brand Manager, Gillette. “To better delight our men, we’ve been working to provide new insight into what women have to say in the matter. Women have spoken, and overall they overwhelmingly prefer men who style their body hair. Specific preferences on how women like a man’s body styled vary quite a bit. It’s up to men to decide what to do and up to us to provide the right tool for the job. Whatever look he or she wants, Fusion ProGlide Styler delivers with the combination of trimming, shaving, and edging in one precision tool.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs