March 26, 2013
, a leading provider of large scale, self-contained interactive marketing display solutions, launched the ZK100. This sleek stand-alone mobile touch display kiosk allows brands and marketers to engage consumers through interactive experiences, and capture critical CRM and behavioral data. The Zoomkube ZK100's proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand. The technology's scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55" digital platform, while the platform provides the brand with real-time feedback regarding user activities and contact information. This business model is a cost-effective and enticing solution for brand/consumers interaction, as the devices are available for rental on an event / weekly basis through contracts.
Zoomkube is committed to bringing products to market that make customer engagement easily accessible for brands, especially those who have meetings, conventions, product launches, or other brand events. The new ZK100 is a "turn-key plug and play" solution that enables companies to integrate their brand creative into Zoomkube's templates. The platform provides real-time feedback of the campaign from beginning to end, allowing a brand to build relationships with specific consumers. Throughout each campaign, Zoomkube provides detailed, up-to-the-minute CRM, behavioral, and campaign performance reporting to the brand. In addition, Zoomkube developed a proprietary CMS and campaign management software to manage and update unlimited campaigns across global markets.
"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation," says Zoomkube's vice president,
. "With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."
The versatile capabilities of the Zoomkube units are designed to be moved from location to location based upon the client's events and target audiences. The new ZK100 includes a 55" touch display screen, a built-in camera for apps that involve image sharing, capabilities for badge scans, and a heater/air conditioning system for outdoor usage. It can be connected via ethernet, Wi-Fi, or cellular allowing a brand's potential consumers the ability to post (pre-set) messages to Facebook and Twitter about the experience for which they are engaging.