This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

3D Product Images Save Big Brands From Costly Photo Shoots

TAMPA, Fla., March 26, 2013 /PRNewswire/ -- Is digital photography now considered "old school" in the world of product imaging? Increasingly, big brands like Whirlpool, Stanley Black & Decker and IKEA are ditching the camera — relying, instead, on computer-generated 3D product images to present their latest product launches.

To view the multimedia assets associated with this release, please click:


3D images showcase products in photorealistic environments that can be changed and manipulated instantly. This means brands can feature their product in virtually any decor, location, lifestyle or setting — all without having to build a set, source product or hire a photographer.

Because 3D costs less — both in dollars and logistical headaches — it's catching on with marketers in multiple industries, from consumer products to training to home building.

Linda Garman of Basco, a manufacturer of luxury shower enclosures, explains, "With traditional photography, there was always a risk of being disappointed with the end result. Now, with 3D, if we're wrong about a color or texture, we can change it. We aren't stuck having our time and resources wasted."

Building a traditional set costs upwards of $5,000 to $20,000 and takes weeks to create. 3D set shots, on the other hand, start at around $1,000 and take just days. Eleventh-hour changes that would normally send production teams and budgets into a tailspin are simplified in the controlled 3D environment.

Garman adds, "Our 3D set shots are far more dynamic than anything we could have built in a set or in a home…and ended up costing 25% of what we would have spent on traditional photography."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.64 -0.11%
FB $118.57 0.84%
GOOG $698.21 0.75%
TSLA $241.80 0.43%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs