This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

3D Product Images Save Big Brands From Costly Photo Shoots

TAMPA, Fla., March 26, 2013 /PRNewswire/ -- Is digital photography now considered "old school" in the world of product imaging? Increasingly, big brands like Whirlpool, Stanley Black & Decker and IKEA are ditching the camera — relying, instead, on computer-generated 3D product images to present their latest product launches.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60839-medialab-3d-solutions-3d-product-images

(Photo: http://photos.prnewswire.com/prnh/20130326/MM81831)

3D images showcase products in photorealistic environments that can be changed and manipulated instantly. This means brands can feature their product in virtually any decor, location, lifestyle or setting — all without having to build a set, source product or hire a photographer.

Because 3D costs less — both in dollars and logistical headaches — it's catching on with marketers in multiple industries, from consumer products to training to home building.

Linda Garman of Basco, a manufacturer of luxury shower enclosures, explains, "With traditional photography, there was always a risk of being disappointed with the end result. Now, with 3D, if we're wrong about a color or texture, we can change it. We aren't stuck having our time and resources wasted."

Building a traditional set costs upwards of $5,000 to $20,000 and takes weeks to create. 3D set shots, on the other hand, start at around $1,000 and take just days. Eleventh-hour changes that would normally send production teams and budgets into a tailspin are simplified in the controlled 3D environment.

Garman adds, "Our 3D set shots are far more dynamic than anything we could have built in a set or in a home…and ended up costing 25% of what we would have spent on traditional photography."

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 -12.72 -0.08%
S&P 500 1,875.39 -4.16 -0.22%
NASDAQ 4,126.9670 -34.4910 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs