March 26, 2013
announces a new line of natural pet care products in a licensing partnership with
's Bees Licensing, LLC.
Burt's Bees™ Natural Pet Care
will be available at pet specialty stores, including Petco and PetSmart, beginning
with a range of natural grooming and oral care products specially formulated for dogs.
"We're really excited to be working with the leading brand in natural health and beauty care to develop a line of products that's extends the ethos of
's Bees from people to their pets," said
Steven Shweky, Top Dog at Fetch … for pets!.
's Bees has been a pioneer in developing earth-friendly, natural health and beauty care products for nearly thirty years. Inspired by
's Bees' co-founder,
and his love for his own dogs, this product line now brings nature's solutions to our beloved pets.
Natural Pet Care will uphold the rigorous natural standards of
's Bees® products, including its commitment to a minimum of 95% natural ingredients.
Natural Pet Care Products are pH balanced for pets and contain no Parabens, Phthalates, Petrochemicals, Synthetic Fragrances, or Sulfates.
"Our pets are part of our families and with this extension of the
's Bees brand, our consumers can give their pets the same natural care they've come to trust from
's Bees," said
, VP and General Manager,
's Bees, Inc.
All packaging is made from Post‐Consumer Recycled (PCR) materials and the bottles are also designed to be recyclable, allowing for minimal impact on the environment. Furthermore, the line is Cruelty Free.