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Menlo Worldwide Logistics China Recognized For Innovation; Lean Methodology

SAN FRANCISCO and SHANGHAI, March 26, 2013 /PRNewswire/ -- Innovative solutions by Menlo Worldwide Logistics China and its Lean methodology have impressed award juries and earned the company an internal certification for its work in 2012. Menlo China has received the China Logistics Innovation Award, the China Business Award for Logistics Services and has been awarded Lean Bronze Certification, an internal award.

(Logo: http://photos.prnewswire.com/prnh/20130313/MM76898LOGO )

2012 China Logistics Innovation Award Menlo China received the 2012 China Logistics Innovation Award from China Logistics and Purchasing (CLP) magazine in recognition of the company's 4PL capabilities and Lean methodology.

The China Logistics Innovation Award, now in its 10 th year, honors China-based logistics providers whose work over the calendar year embodies the spirit of innovation in the industry. Noting that China's own logistics industry is still developing, albeit rapidly, Mr. He Liming, head of the CLP association, said, "Menlo's solution for a Financial and Security equipment manufacturing client impressed us as something we could learn from. It was client-focused, creative and innovative. Using 4PL and Lean methodology and customizing a package to the customer's needs, Menlo enabled the client to substantially decrease production costs– exactly what we were looking for."

CLP magazine is the publication of the China Federation of Logistics and Purchasing (CFLP), the government logistics and purchasing institution.

China Business Award for Logistics ServicesThe Shanghai Business Review's (SBR) China Business Awards recognize international companies in China in the business services sectors that have excelled or in some way made a significant mark. SBR is the city's leading English language business magazine.

"The jury for the Logistics Services award selected Menlo for several reasons: the comprehensive nature of your services throughout the supply chain, the recognized innovative nature of your 3PL and 4PL solutions, as well as awards from other institutions," said SBR editor and China Business Awards juror Thomas McKinley.

Menlo Lean Bronze Certification Menlo China's Xinqiao, Shanghai, warehouse has been awarded Lean Bronze Certification by the Menlo Global Lean Team. The warehouse runs Mary Kay Cosmetics' warehousing, order fulfillment and distribution and is Menlo's first warehouse in China to receive this certification.

"The goal of implementing Lean methodology is to maximize customer value while minimizing waste. Achieving the bronze level means that the warehouse has the appropriate tools and physical elements in place to enable them to do this," said Armando Farinas, Lean Sensei, Menlo Global Lean Team. Bronze is the first level in Menlo's Lean certification process, which is based on Lean industry standards but customized for Menlo. There are five levels altogether, culminating in Diamond.

"Lean certification gives both Menlo and our client a strategic advantage," said Farinas. "By reducing waste, we reduce our costs. We pass on that cost savings to the client, enabling them to supply the market with the highest quality products at a lower price and increase their market share."

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