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Rite Aid Launches EPIC Fundraising Campaign To Benefit Children's Miracle Network Hospitals

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An EPIC effort to raise funds and awareness for Children’s Miracle Network Hospitals is now underway at Rite Aid stores nationwide, as the company kicks off its 19 th annual fundraising campaign for the organization. New this year, Rite Aid’s fundraising efforts will reflect the “Make an EPIC difference for Kids” theme, the result of a promotional tie-in with EPIC, the upcoming animated children’s movie from 20 th Century FOX Films, in theaters nationwide May 24. From now through May 11, all Rite Aid stores will be selling EPIC-themed Miracle Balloons to raise money for their local Children’s Miracle Network Hospital.

Customers are invited to help Rite Aid make an EPIC difference in the lives of sick and injured children being treated at Children’s Miracle Network Hospitals in the communities where Rite Aid does business by purchasing a $1 Miracle Balloon. In appreciation, customers who purchase a Miracle Balloon will receive $5 in coupon offers good for a variety of products sold at Rite Aid.

The Rite Aid campaign will also be promoted via the company’s Facebook page. At, visitors can learn more about Rite Aid’s support of Children’s Miracle Network Hospitals, meet Miracle Children helped by the company’s fundraising and even make a donation to their local children’s hospital. Beginning April 14, visitors can enter for their chance to win a private screening of EPIC in their hometown, for up to 100 people. Visit to learn more and official rules.

“During our 2012 fundraising campaign, we raised a record-breaking $5.9 million, helping to make millions of miracles happen at Children’s Miracle Network Hospitals,” said Ken Martindale, Rite Aid chief operating officer and president of The Rite Aid Foundation. “Through this promotion with Children’s Miracle Network Hospitals and 20 th Century FOX Films, our generous customers and the efforts of our associates, our goal is to raise even more this year, truly making an EPIC difference in the lives of sick and injured children in our communities.”

In addition to its annual Miracle Balloon campaign each spring, Rite Aid associates raise additional funds through community fundraisers including now-annual events like a motorcycle ride across Connecticut organized by the company’s Dayville, Conn. distribution center and an antique car show hosted by a Rite Aid in Hampton, Va., as well as countless bake sales, parking lot carnivals and walk-a-thons held nationwide. And, each summer at the company’s headquarters in Camp Hill, Pa., members of Rite Aid’s management team help raise funds by washing cars and competing in various activities.

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