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Belk Credit Card (Graphic: Business Wire)

GE Capital Retail Bank, which provides consumer financing solutions to retailers to help grow their customer sales, today announced an extension of their multi-year agreement to offer the Belk Rewards private label credit card program. Belk, the nation’s largest privately owned retailer, sold the credit card portfolio to GE Capital and launched the enhanced offering in 2005. GE Capital’s Retail Finance business, which manages the relationship and services the account, is also commemorating Belk’s 125 th anniversary, releasing an updated branded credit card with a 125 years icon to their accountholders and serving as an exclusive, presenting sponsor for Belk’s 125 Days of Service initiative, dedicated to improving conditions at 250 Title 1 schools in low-income communities in 16 states.

The Belk Rewards branded credit card enables customers* to enjoy a range of benefits, including exclusive rewards and discounts, special financing offers, no annual fee, detailed monthly billing statements, online account management, and advance notice of savings opportunities and events. Applications are available at any of the more than 300 Belk stores, online at Belk.com, and integrated with social channels, including Facebook.com/Belk.

“GE Capital has been a true partner, helping us foster strong customer loyalty and bring valuable rewards to our Belk shoppers with convenient financing options and a dedicated line of credit to use for all Belk purchases,” said Tim Belk, chairman and CEO of Belk, Inc. “We’re pleased to continue our relationship with GE Capital, joining together on our 125 Days of Service, and innovating and building opportunities for the future.”

“Belk and GE Capital share a long history and deep commitment to providing a customer-focused shopping experience,” said Paula Clayton, general manager, Belk Rewards program, GE Capital’s Retail Finance business. “We enjoy celebrating their rich heritage and continuing to work with their team to bring solutions to their business and customers.”

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