This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Heller: Observations from the Ammo Line

NEW YORK (TheStreet) -- We've all heard about the run on ammunition across the country these past few months. We've seen the long lines, the groans of short supply and ire over higher prices.

I just had to see it for myself, first-hand what it's like waiting to get to the front on the ammo line.

The word was that the local Dicks Sporting Goods (DKS) store receives shipments of ammunition on Tuesday and Thursday evening, for sale on Wednesday and Friday mornings.

I was told by an employee, that if I wanted to buy ammo, I needed to be at the store 45 minutes ahead of the 9 a.m. opening, that there was a limit of 3 boxes, no matter what caliber or how many rounds in each box, and that the lines would be 25 or 30 customers deep. DKS ChartDKS data by YCharts

That depiction is about as accurate as it gets. I was tenth in line at about 8:30, and it was bitter cold. For some reason, it reminded me of waiting in line for Van Halen tickets as a teenager more than 30 years ago. This crowd was quite interesting; very civil, seemingly from all walks of life, salesmen and corrections officers, male and female, African American, white, and Asian. There was one young couple that parked in a handicapped spot; which seemed a bit curious to me as they waited in line for 30 minutes in 30 degree weather to buy bullets; but who was I to judge, unshaven and wearing a hoodie the combination of which had me looking a bit like the Unabomber?

Once the doors opened, it was an orderly walk to the gun counter. Today's selection included (Alliant Techsystems (ATK) subsidiary) Federal brand .22 caliber long rifle ammunition in boxes of 50, $5 each; a limit of three per customer. That caliber is seen as the "cheapest" way to get some practice in at the range. But at these prices? That's pretty expensive for .22 caliber ammunition.

Just a couple of months ago, you could purchase a brick of 500 .22 shells for about 20 bucks, but smaller quantities and better ammunition cost more. But I also have no idea how much today's ammunition was marked up. I've heard stories from reliable sources of some stores charging $12 for a box of 50 .22 caliber shells. Insane. ATK ChartATK data by YCharts

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,988.02 +68.43 0.40%
S&P 500 1,987.11 +5.51 0.28%
NASDAQ 4,529.1440 +1.63 0.04%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs