This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Frost & Sullivan Uncovers How A Company Can Increase Market Share With Segment-Based Consumer Insights

MOUNTAIN VIEW, Calif., March 26, 2013 /PRNewswire/ -- New research from Frost & Sullivan demonstrates how a company can effectively harness segmentation research to reveal actionable consumer insights. Frost & Sullivan's Growth Team Membership's (GTM's) new best practice guidebook entitled: Embedding Segment-Based Insights within Marketing features BP, a global energy company, and the process it developed to incorporate segment-based consumer insights into the company's decision-making. 

"A company's success hinges upon its ability to understand its consumers such that it can target the most profitable ones with compelling messaging, but how does a company gain actionable insights into various segments and their attitudes, preferences, and behaviors?" asked Keith O'Brien, vice president of global research for Frost & Sullivan's Growth Team Membership. "BP has demonstrated how a company — regardless of business model or industry — can develop a global, end-to-end segmentation process that uncovers critical consumer insights, prioritizes segments, and drives marketing initiatives."

Embedding Segment-Based Insights within Marketing is a detailed best practice guidebook that illustrates how BP:  

  • Conducted a balance of qualitative and quantitative segmentation research
  • Used stakeholders' priorities to help shape the segmentation study
  • Developed and prioritized consumer segments
  • Embedded segment attributes with tailored study deliverables and global workshops
  • Used segment-specific insights to shape marketing decisions

This approach allowed BP to surpass volume targets, increase market share, boost fuel transactions, and strengthen consumer brand ratings in a highly competitive category.

AttendA complimentary Ask the Thought Leader webcast will be co-hosted by Frost & Sullivan's GTM and BP on Tuesday, April 2, 2013 at 11:00 a.m. EDT . This event will feature BP's development of its best practice in greater detail. During the webcast, Rajit Chakravarty, global customer insight manager at BP, will participate in a live question-and-answer session.  

The Embedding Segment-Based Insights within Marketing best practice guidebook and the complimentary Ask the Thought Leader webcast are part of Frost & Sullivan's Growth Team Membership™ (GTM) program, which provides case-based research, events, and consulting to address the internal challenges individual executives face within their respective functions. GTM ( www.gtm.frost.com) is a part of the Growth Partnership Services, an annual subscription program that provides unlimited access to research, services, and events addressing the most pressing external and internal growth challenges faced by executives today.

The Growth Team Membership research team follows a rigorous methodology to define and identify best practices, profiling only those companies whose approaches:

  • Are uncommon and creative
  • Solve a critical growth challenge
  • Demonstrate repeatable and measurable results
  • Could be implemented at another organization (i.e., are not unique to one company's circumstances)

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs