This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New Radware Report Reveals Top Retailers Continue To Struggle With Slow Website Load Times, Often Ignoring Industry Best Practices

Stocks in this article: RDWR

MAHWAH, New Jersey, March 26, 2013 /PRNewswire/ --

With website load time affecting multiple critical business metrics - including return visits, bounce rate, customer satisfaction and revenue - speed has become an increasingly urgent issue for online retailers. To understand how this urgency has translated into improved web performance, Radware ®, (NASDAQ: RDWR), a leading provider of application delivery and application security solutions for virtual and cloud data centers, today releases a new study titled, " State of the Union: Ecommerce Page Speed & Web Performance, Spring 2013." Now in its fourth edition, the study reveals that website load time for the top 2,000 U.S. retailers slowed by 22 percent in just one year - representing a significant degradation in performance.

To compile this year's "State of the Union" report, Radware tested the website performance of the top 2,000 U.S. retail websites (as ranked by analytics firm over a two-week period. An in-depth look at the page composition of each site in the Alexa Retail 2000 found that websites are plagued by more resource requests than ever before. From December 2011 to December 2012, the number of requests has risen by 8.22 percent due in part to an increase of web site complexity and size, resulting in slower page load times and posing an additional challenge for retailers.

Additional key findings from the report include:

  • The median load time for the Alexa 2000 retailers was 7.25 seconds - more than double the average user threshold of just three seconds or less. The gap between user demand and page performance continues to widen. If the current rate of slowdown remains consistent, the median retail page could take as long as nine seconds to load by the end of 2013.
  • The top 100 retailers underperformed the rest of the pack  -  even though many have made significant investment in support tools. Surprisingly, the top 100 sites had a load time of 8.23 seconds, a full 14% slower than the overall median load time of 7.25 seconds. Top sites are also slowing down at a faster rate: 28% compared to 22% for the top 2,000 sites.
  • Mobile shoppers continue to pose a challenge for online retailers. Given the performance challenges posed by poorer process power and 3G networks, mobile users are more at risk of suffering significant usability handicaps.
  • Firefox outperformed both Internet Explorer and Chrome. Firefox experienced the fastest median load time of 6.64 seconds, with Chrome clocking in at a median of 7.09 seconds and Internet Explorer 9 taking the last spot, with a time of 7.25 seconds. Regardless of browser vendors' acute focus on speed, development is simply not keeping pace with the growing size and complexity of modern web pages.
  • Many retail websites still do not follow core performance best practices. The survey found that only 25 percent of the Alexa 2000 retailers use a content delivery network (CDN), which allows site owners to cache static page resources to shorten server round trips. At the same time, 13 percent of sites also fail to enable "keep-alives" and 22 percent fail to compress resources. Using these best practices improves start render time, document complete and time to fully load - all important performance indicators for complex websites.

"The fact that the median site has slowed down by 22% in just one year should be alarming for retail site owners," said Joshua Bixby, vice president, application acceleration, Radware. "This is a massive drop in performance. If this slowdown rate goes unchecked, we will see median load times of 9 seconds or more, which is simply unacceptable for online shoppers. As pages continue to grow bigger and more complex, site owners need to take aggressive steps to mitigate this growth."

For recommendations on next steps and access to a complete version of the report, please visit An infographic on the findings of page speed and web performance can be viewed at

Methodology: "State of the Union: Ecommerce Page Speed & Web Performance Spring 2013"

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,067.61 +37.40 0.21%
S&P 500 2,090.50 +8.62 0.41%
NASDAQ 4,799.8510 +26.3790 0.55%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs