Webxu Announces Strategic Partnership With Online Optimization Company Magnify360
LOS ANGELES, March 26, 2013 /PRNewswire/ -- Webxu, Inc. (OTCBB: WBXU), a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media, today announced a strategic partnership with Magnify360, a Los Angeles based online design and online optimization company.
Launched in 2006, Magnify360 takes a strategy-driven approach to improving user experience in online Customer Acquisition. Through their proprietary technology and design capabilities, Magnify360 optimizes the Customer Acquisition funnel to generate higher conversion rates for all their clients.
"We are very excited about this strategic partnership with Magnify360," said Keith Schaefer, Webxu CEO. "As our new partner in the Customer Acquisition process, Magnify360 will provide Webxu with multiple in-house capabilities; through their proprietary design services we will be able to rapidly enhance and mobile enable our consumer branded site portfolio and through use of their proprietary optimization technology we will be able to generate higher conversion rates for our clients."
Olivier Chaine, Magnify360 CEO commented, "We are pleased to gain this strategic partnership with Webxu. We feel that our design, optimization and technology functions will operate synergistically with the Webxu Customer Acquisition process and produce exponential results in the near term. We have an excellent track record serving our large clients such as Seagate, Coupons.com and Intuit. Our approach to the process has historically produced a 40% increase in conversion rates, which in turn exponentially increases revenues and margins. We look forward to providing this benefit to Webxu and having a very successful and mutually beneficial partnership."Through this strategic partnership, Webxu is anticipated to enhance their Customer Acquisition performance and rapidly increase their mobile advertising footprint. The positive market and analyst reaction to digital media player ValueClick's recent activity illustrates a resulting effect of Webxu's planned strategy to enhance their mobile advertising capabilities.
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