This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Greyhound Joins Initiative To Provide Technology-Enabled Communications Channel To Support Consumers With Disabilities

WASHINGTON, March 26, 2013 /PRNewswire/ -- Greyhound Lines, Inc., is taking part in a new coalition loyalty initiative that will help the largest provider of intercity bus service in North America reach out to and better serve people with disabilities, a market segment that comprises more than 60 million North Americans and $270 billion in discretionary spending.

The coalition loyalty initiative, developed by eSSENTIAL Accessibility, centers around an assistive technology-enabled communications channel that lets Greyhound and other brands target their promotions and employment opportunities to people with disabilities while building brand loyalty within this market segment.

Greyhound worked with eSSENTIAL Accessibility to create the Greyhound Disability Channel, a custom gateway to educate consumers about the company's strategies for accommodating passengers with disabilities as well as its inclusive hiring efforts. The online channel highlights Greyhound's travel promotions and specials, wheelchair-accessible buses, boarding and rest stop assistance, corporate practices, diversity statements, and other pertinent information for customers, employees and other people with disabilities. Mobility-impaired customers also can download an app from this channel, providing a software solution that allows them to easily navigate Greyhound's websites to book their trip.

"In its nearly 100 years of operation, Greyhound has always been an inclusive and forward-thinking transportation company," said Dave Leach, president and CEO, Greyhound Lines. "As the market leader, it is paramount to provide those with disabilities the resources that support them every day, whether it's booking a trip with us, traveling on our buses or working for our organization."

eSSENTIAL Accessibility developed the coalition loyalty initiative to give presence to brands that are undertaking significant efforts to reach people with disabilities in the marketplace and workplace.

"This new business model brings together hundreds of household-name brands that recognize the arrival of an emerging disability market and want to capitalize on a strategic effort to build ties with this group," says Simon Dermer, Managing Director of eSSENTIAL Accessibility. "Savvy companies like Greyhound that provide authentic touchpoints for people with disabilities will gain new and faithful customers and employees and also outperform their peers."

The Greyhound channel is located at It also can be accessed via the eSSENTIAL Accessibility icon, located on the home page of Greyhound's websites, and Customers with disabilities who are traveling by Greyhound can learn more about the company's offerings at:

About Greyhound

Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,800 destinations across the continent. The company also provides Greyhound Package Express (GPX) and charter services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the website at For the latest news and travel deals, follow GreyhoundBus on Twitter at and "Like" us on Facebook at

About eSSENTIAL Accessibility

eSSENTIAL Accessibility helps leading brands build loyalty with the disabled consumer and employee segments. Organizations that feature the eSSENTIAL Accessibility icon signal their participation in a coalition of companies that are dedicated to serving the people with disabilities market to create economic and social value. For more information, please visit

SOURCE eSSENTIAL Accessibility

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.14 0.53%
FB $117.92 -0.55%
GOOG $695.24 -0.43%
TSLA $233.65 -3.40%
YHOO $36.05 -1.30%


Chart of I:DJI
DOW 17,701.19 -189.97 -1.06%
S&P 500 2,058.43 -23.00 -1.10%
NASDAQ 4,759.1050 -58.4890 -1.21%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs