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IREP Achieves Industry's Fastest Processing (Based On IREP Research): "Smartphone Bidding Optimization Support Tool" Developed By IREP

(*1) SP/PC value (unit: %) = smartphone (SP) bidding price/PC bidding price - 100%

Overview of Smartphone Bidding Optimization Support Tool Service:- Service: Enhanced Campaign migration support service using "Smartphone Bidding Optimization Support Tool"- Commencing: In April, 2013- Targets: All Google AdWords accounts managed by IREP- Price: FreeProcessing flow:1. Eliminate keywords that have fewer click counts based on our unique logic2. Calculate SP/PC values of all remaining keywords3. Cluster each keyword in the campaign based on SP/PC values4. Calculate the cost of each cluster in each campaign5. Judge which keyword cluser is split into new campaigns, based on the result of "4" and the allowed upper limit of campaign incrementation6. Next, calculate recommended SP/PC values for every campaign7. Create an analysis report8. Consult to set bidding price for Enhanced Campaign*1-7 will be processed automatically by a tool.

- Future deploymentWe will implement the tool programs developed for a portion of accounts by the middle of April, enhance the precision of the logic, and start applying it into all accounts managed by IREP between the early and middle parts of April. After Enhancement Campaign migration is completed, we will strengthen the logic and install it as a bidding function for Smartphone price-setting on "Marketia (R)(*2)," a platform developed/operated by IREP.

(*2) About Marketia (R) ( (Japanese Only)"Marketia (R)" is a new-generation operational platform developed by IREP to take corporate digital marketing strategies to a higher level. Since its introduction, Marketia (R) has served as a platform for integrating and managing a series of businesses from strategy setting to evaluating the effectiveness of digital marketing. Marketia (R) has intelligence that evolves successive measures based on analyses of information and the day-to-day accumulation of data, and technology that automates tasks required to achieve measures.

At IREP, we will continue research and development activities to significantly improve problem solving for advertisers, and strengthen our services to support enterprise digital marketing of our clients.

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