This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

IREP Achieves Industry's Fastest Processing (Based On IREP Research): "Smartphone Bidding Optimization Support Tool" Developed By IREP

(*1) SP/PC value (unit: %) = smartphone (SP) bidding price/PC bidding price - 100%

Overview of Smartphone Bidding Optimization Support Tool Service:- Service: Enhanced Campaign migration support service using "Smartphone Bidding Optimization Support Tool"- Commencing: In April, 2013- Targets: All Google AdWords accounts managed by IREP- Price: FreeProcessing flow:1. Eliminate keywords that have fewer click counts based on our unique logic2. Calculate SP/PC values of all remaining keywords3. Cluster each keyword in the campaign based on SP/PC values4. Calculate the cost of each cluster in each campaign5. Judge which keyword cluser is split into new campaigns, based on the result of "4" and the allowed upper limit of campaign incrementation6. Next, calculate recommended SP/PC values for every campaign7. Create an analysis report8. Consult to set bidding price for Enhanced Campaign*1-7 will be processed automatically by a tool.

- Future deploymentWe will implement the tool programs developed for a portion of accounts by the middle of April, enhance the precision of the logic, and start applying it into all accounts managed by IREP between the early and middle parts of April. After Enhancement Campaign migration is completed, we will strengthen the logic and install it as a bidding function for Smartphone price-setting on "Marketia (R)(*2)," a platform developed/operated by IREP.

(*2) About Marketia (R) ( http://www.marketia.jp/) (Japanese Only)"Marketia (R)" is a new-generation operational platform developed by IREP to take corporate digital marketing strategies to a higher level. Since its introduction, Marketia (R) has served as a platform for integrating and managing a series of businesses from strategy setting to evaluating the effectiveness of digital marketing. Marketia (R) has intelligence that evolves successive measures based on analyses of information and the day-to-day accumulation of data, and technology that automates tasks required to achieve measures.

At IREP, we will continue research and development activities to significantly improve problem solving for advertisers, and strengthen our services to support enterprise digital marketing of our clients.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,374.76 +23.38 0.14%
S&P 500 1,951.13 +2.27 0.12%
NASDAQ 4,733.4970 -16.4820 -0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs