This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

IREP Achieves Industry's Fastest Processing (Based On IREP Research): "Smartphone Bidding Optimization Support Tool" Developed By IREP

- Research and Development of "Google Enhanced Campaign" Migration Support Tool -

TOKYO, March 26, 2013 /PRNewswire/ -- IREP Co., Ltd. announced on March 26 that it has completed development of a tool called "Smartphone Bidding Optimization Support Tool," which supports the migration of the current service to Google "Enhanced Campaign," and the service will start in April 2013. Through smooth migration, it is possible to achieve even better results that are only possible with the optimum configuration based on analytical results.

- Background"Smartphone Bidding Optimization Support Tool" is a support tool for bidding optimization researched and developed by IREP, which aims to support the smooth migration of the existing campaigns of advertisers to the Google AdWords Enhanced Campaign started by Google Inc. on February 7, 2013.

The background to this migration is that, as Google rolls out the Enhancement Campaign, companies using existing Google AdWords are mandatorily required to migrate to the Enhancement Campaign by around June this year. After migration, advertisers will be able to change details of bidding as per area, as well as configure all site links in a group at once, which previously needed schedule setting and configuration per campaign; and, there will be many more advantages related to managing and operating advertisements.

On the other hand, because the Enhanced Campaign basically does not allow keyword-wise management of bidding prices for smartphones independently from PCs and sets a uniform coefficient for keyword bidding prices among campaigns for smartphones, companies that manage current campaigns for PCs and smartphones separately face difficulties when setting respective bidding prices. If there are multiple keywords in a single campaign, and each SP/PC value (*1) is unique, there can be confusion over which figure should be set for the campaign (see the graph:

Considering this background, IREP has launched a task force for the Enhanced Campaign, in which we offer advertisers smooth migration to the Enhanced Campaign based on our ample knowhow and knowledge on SEM (Search Engine Marketing), which are accumulated through our digital marketing agency businesses in many years. This task force played a central role in building the data analysis guideline and programming, and eventually achieved development of a calculation program for effectively supporting bidding-price setting for smartphones. Finally, we aim to reinforce our structure and build an environment to support advertisers by leading them to set optimal bidding prices for smartphones, which had been a bottleneck for most companies.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.31 1.80%
FB $117.94 -0.53%
GOOG $696.08 -0.31%
TSLA $236.90 -2.00%
YHOO $36.19 -0.93%


Chart of I:DJI
DOW 17,780.52 -110.64 -0.62%
S&P 500 2,064.59 -16.84 -0.81%
NASDAQ 4,778.3910 -39.2030 -0.81%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs