This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The Startup That Wants to Send Its Next Developer to Space

NEW YORK ( TheStreet) -- Wall Street doesn't know it exists. Silicon Valley probably doesn't care. But there's something happening in Silicon Beach, the wide swath of Southern California -- anchored in the Santa Monica/Venice corridor -- home to a growing number of startups as well as major Internet, media, gaming and entertainment companies.

Yahoo! (YHOO) has a major office down here. Also in Santa Monica, Time Warner's (TWX) HBO Networks and Viacom (VIAB) have significant presences.

And there's an increasingly countless number of fresh startups led by some of the smartest, nicest, most inspirational people you'll ever come across. Start with this week's unedited, 20-plus minute conversation with PaeDae Founder/CEO Rob Emrich, look back at TheBeach Meets TheStreet's YouTube playlist to see previous talks and get set for Jeff Fluhr, the man who sold StubHub to eBay (EBAY) and now leads San Francisco startup Spreecast, next Tuesday.

As for PaeDae, it's a cool hook -- giving the next engineer it hires the chance to go to space. And I appreciate the company giving us the chance to break the novel news on TheStreet. But there's quite a bit more to this company.

They're sort of stealth, which is cool. You likely have come across them in a desktop or mobile game or app, such as You Don't Know Jack, and not even known it, as Emrich explains in our talk.

This 100-second video the company produced explains what PaeDae does and nicely compliments my discussion with Emrich.

PaeDae -- "Awesomer" from PaeDae on Vimeo.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs