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Global Personal Care Appliances Industry

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1Market Outlook II-1Current & Future Analysis II-1Noteworthy Trends & Issues II-2Rising Awareness of Oral Care Favors Growth II-2Demand for Low-Cost, Low-End Products on the Rise II-2Improving Brand Awareness - Means to Counter Low-CostProducts II-3New Strategies to Promote Low-Cost Electric Shavers II-3High-End Personal Care Appliances Make Impact II-3Dynamic Designs in Personal Care Appliances II-3Frequent Travelers Fuel Demand for Travel-Size Appliances II-4Developing Nations: Production Sites for InternationalManufacturers II-4Significance of Promotional Activities II-4Technological Advancements II-5Gradual Switch to Steel II-5Polymers Find New Applications II-5HyG Ionic Toothbrush from Periproducts II-5Manufacturers Make Efforts to Adopt PVC-Free Products II-5Competition Intensifies in Personal Care Electrics Market II-6

2. A BRIEF OVERVIEW OF PRODUCT SEGMENTS II-7Hair Care Appliances Market II-7Hair Dryers: Innovations & Brand Power Shape Dynamics II-7New Hair Styles Enhance Demand for Hair Setters II-7Hair Care Appliances Gain Popularity among Males II-7Hair Straighteners Usage Ups Risk of Breakage II-8Hair Straighteners for Children: Facing Concerns over Safety II-8A Highly Competitive Landscape II-8Oral Care Appliances Market II-9Powered Toothbrushes Drive Oral Hygiene Growth II-9Innovation - Critical for Growth in Powered ToothbrushesSegment II-9Oral Care Appliances Offer Substantial Growth Opportunities II-9Innovation in Oral Irrigation: Water Ionizing Capabilities II-10Popular Amongst Children II-10Manufacturers Collaborate with Entertainment IndustryParticipants II-10High Market Penetration - A Boon or a Curse? II-10Oral Care: Influence of the Dentist II-11Hair Removal Appliances Market II-11Electric Shavers: Designed for a Clean Shave II-11Technological Advancements Drive Shaving Products Market II-11Women's Grooming: Increasing Demand for Female ShavingProducts II-12Other Personal Care Appliances II-12Wide Options for Hot/Cold Therapy II-12Massagers: A Potential Growth Market II-12Ageing Demographics: A Key Driver II-13

3. PRODUCT OVERVIEW II-14A. Hair Care Appliances II-14Curling Brushes II-15Curling Irons II-15Hair Clippers II-15Hair Dryers II-15Hair Setters II-15Hair Straighteners II-16B. Oral Care Appliances II-16Electric Toothbrushes II-16Electric Toothbrushes - History & Development II-16Ultrasonic Toothbrushes - Useful for Aphthous StomatitisPatients II-17Oral Irrigators II-17Plaque Removers II-17C. Hair Removal Appliances II-17Electric Shavers II-18Men's Shavers II-18Women's Shavers II-18Women's Shaver Systems II-18Epilators II-18Epilation: Definition II-18Substitute Products for Epilators II-19Trimmers (Beard & Mustache) II-19D. Other Personal Care Appliances II-20Heating Pads II-20Massagers II-20Bathroom - A Virtual Paradise II-20Massagers Positioned as Health Care Products II-20Foot Appliances II-21Whirlpool Baths II-21

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