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Global Sports And Fitness Clothing Industry

5. SELECT TECHNOLOGICAL ADVANCES II-22Antimicrobial Fibers - A Revolutionary Invention in SportsClothing II-22Stretchable Electronics for Monitoring Heart Rate in Apparel- Innovation Reaches a New Level II-22"Sweat Smarter" - New Apparel from Columbia to Use Sweat toCool Athlete's Body II-23The Power of Monitoring Heart Rate in Apparel - the LatestInnovation in Smart Apparel Development II-23Sweat Analyzing Sensors on Underwear - Advancement ReachesIntimate Apparel II-23Sophistication in Textiles Introduce New Levels of Comfort andPerformance II-23Moisture Wicking - A Feature Enabled by High-Tech Textile II-24Ultraviolet Protection in Apparel - Protecting Outdoor FitnessEnthusiasts II-24Comfort also Emerges as a Major Aspect II-24

6. COMPETITIVE LANDSCAPE II-25Competitive Scenario II-25Table 2: Global Sports and Fitness Clothing Market (2011):Percentage Share Breakdown of Value Sales by LeadingAthletic Apparel Manufacturers - Nike, adidas, VF Corp, Puma,Quiksilver, Reebok, Columbia and Others (includescorresponding Graph/Chart) II-25

Table 3: Global Sports Apparel Market (2011): PercentageShare Breakdown of Sales by Leading Players - Nike, UnderArmour and Others (includes corresponding Graph/Chart) II-25

Table 4: Leading Players in the Global Athletic ApparelMarket (2011): Percentage Breakdown of Value Sales foradidas, Nike, VF Corp., Under Armour and Others (includescorresponding Graph/Chart) II-26

Table 5: World Hockey Apparel Market by Segment (2012):Percentage Breakdown of Value Consumption for LicensedApparel, Team Apparel, Performance Apparel and Others(includes corresponding Graph/Chart) II-26Core Competencies to Excel in Sportswear Market II-26Consolidation Activity in the Industry II-27Select Recent Mergers and Acquisitions in the Global SportsApparel Industry II-27A Review on Present Status of Select Sportswear Players II-29Nike, Inc II-29 Nike Banks on Emerging Markets and Innovation for FutureGrowth II-29Novel Approach Helps Nike Rejuvenate Sales in ApparelSegment II-29adidas Group II-29adidas Goes Strong amid Euro Debt Crisis II-29Reebok's Performance Remains a Concern for adidas II-30Puma SE II-30Puma Succumbs to Slowdown in Europe II-30Li Ning Company Limited II-30Li Ning Co. - A China-Focused Company II-30Under Armour, Inc II-31Under Armour Eyes Expansion in Overseas Markets II-31Lululemon Athletica Inc II-31LULU - A Small yet Expanding Player in the Athletic ApparelMarket II-31lululemon - Riding High on Yoga and Fitness Boom II-32lululemon Sees Competition Rising II-32Strategies for Future Growth II-33Asics Corporation II-33Yen Appreciation Hits Asics Revenues in Sports Apparel II-33

7. PRODUCT OVERVIEW II-34Sports Apparel/Sports Clothing II-34Sports Licensed Apparel II-34Select Product Segments II-34Casualwear II-34Leisurewear II-34Activewear II-34Track Suits and Jogging Suits II-34Sports Dresses, Sports Skirts and Sports Trouser II-35Special Sports Suits II-35Skiwear II-35Fitness Clothing - An Overview II-35Items in Fitness Clothing II-35

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