5. SELECT TECHNOLOGICAL ADVANCES II-22Antimicrobial Fibers - A Revolutionary Invention in SportsClothing II-22Stretchable Electronics for Monitoring Heart Rate in Apparel- Innovation Reaches a New Level II-22"Sweat Smarter" - New Apparel from Columbia to Use Sweat toCool Athlete's Body II-23The Power of Monitoring Heart Rate in Apparel - the LatestInnovation in Smart Apparel Development II-23Sweat Analyzing Sensors on Underwear - Advancement ReachesIntimate Apparel II-23Sophistication in Textiles Introduce New Levels of Comfort andPerformance II-23Moisture Wicking - A Feature Enabled by High-Tech Textile II-24Ultraviolet Protection in Apparel - Protecting Outdoor FitnessEnthusiasts II-24Comfort also Emerges as a Major Aspect II-246. COMPETITIVE LANDSCAPE II-25Competitive Scenario II-25Table 2: Global Sports and Fitness Clothing Market (2011):Percentage Share Breakdown of Value Sales by LeadingAthletic Apparel Manufacturers - Nike, adidas, VF Corp, Puma,Quiksilver, Reebok, Columbia and Others (includescorresponding Graph/Chart) II-25
Global Sports And Fitness Clothing Industry
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