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Global Sports And Fitness Clothing Industry

2. INDUSTRY DYNAMICS II-6Sports Apparel Sees an Image Makeover II-6Apparel Production - Switching Base II-6Asian Tigers - Roaring Loud II-6Continuous Evolution Marks the Global Sports Goods Industry II-6R&D - A Major Determinant of Success in the Industry II-7Managing Value Chain at the Global Front Engenders CostCompetitiveness II-7Innovation Takes Precedence over Logistics II-7Marketing and Branding - The Other Key Differentiators II-8The Rise and Rise of Performance Apparel - Fuelling Effortson Innovation II-8

3. TRENDS & ISSUES II-9Sports Apparel Trends II-9Versatility and Functionality - Key Growth Drivers II-9Intersection of Casual Wear and Sports Apparel II-9Fashion Conscious Women Trigger Changes in Player Strategies II-9Growing Awareness in Consumers about TechnicalSpecifications II-9Intimate Sports Apparel - An Emerging Market II-10What's on the Tracks - Sport-Specific Apparel II-10Team Sports Apparel - Fuelling Growth II-10Performance Apparel - A Rising Segment II-10Drivers of the Performance Apparel Market II-10New Age Performance Wear II-11Ecological Performance Apparel - A New Trend II-11Performance Outdoor Apparel Spearheads Sports ApparelDemand II-11Moisture Management- A New Generation Fiber Trend II-12Active Sportswear - Cool, Casual Wear! II-12Most Happening Sports Clothing Market II-12Sales of Heated Clothing Pick Up, Market Bustles with NewProducts II-12Increasing Use of Technology in Sport II-13Controversies on the Rise II-13Sports Coverage on Television - A Key Sales Driver II-14Rising Costs Threaten Margins for Manufacturers II-14Innovations Galore in Snow Sports Apparel II-14Growth of E-Commerce Presents Innumerable Opportunities II-15Internet Features Ranked by Consumer Attraction in SportsApparel Purchases II-15Fitness Clothing Trends II-15Latest Trends in Fitness Fashion II-15Incessant Technological Innovations Dot Fitness ClothingMarket II-16Eco-friendly Fitness Clothing finds Increasing Takers II-16Blurring Lines between Exercise Wear and Street Wear II-16Yoga Pants - Depicting Versatility in Use II-16

4. CONSUMER AND DEMOGRAPHIC PROFILE II-17Women's Sportswear Market II-17Swim Wear: Swimming through Popularity Currents II-17T-Shirts and Sweatshirts II-17Shorts II-17Slacks II-17Other Garments II-17Women Getting Attracted to TV Sports II-17Men's and Boy's Sportswear Market II-18Sports Apparel - Not Just for Sports II-18Trends II-19Key Factors Driving Men's and Boys' Sportswear Market II-19Table 1: Global Market for Men's and Boys' Sportswear(2012): Percentage Share Breakdown of Value Sales byDistribution Channels - Discount Stores, Sport-SpecialtyStores, Chain Stores, Department Stores, Factory Outlets,Specialty Chains, Mailing and Other Specialty Stores(includes corresponding Graph/Chart) II-19Developments in the Men's and Boys' Sportswear Market II-20Fashion-Forward Features in Sports Apparel II-20Competition II-20Children's Sportswear Market II-20Licensed Sports Apparel Market Encouraged by Team Sports II-20Changing Trends in Fabric Manufacturing II-21

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