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Product SynopsisPublished by Canadean, West Europe Beverage Forecasts provides consumption trends from 1999 to 2011 actual, 2012 provisional and 2013 to 2018 forecasts for key beverage categories.
Introduction and LandscapeWhy was the report written?This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?Current economic environment remains gloomy in western markets and Eurozone countries are having a particularly turbulent ride.
What are the key drivers behind recent market changes?Producers and retailers face the on-going challenge of finding the right balance between value and product mix as consumers remain price sensitive.
What makes this report unique and essential to read?The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and BenefitsData for 27 individual beverage categories, covering historical trends (1999-2011 actual, 2012 provisional and 2013-2018 forecast provided in excel).
Data measures in million litres and litres per capita