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Various consumer-trends are driving metal packaging demand. The increasingly busy lifestyles of modern consumers and rapidly aging societies are magnifying the demand for convenient and long-lasting food packaging. Increased awareness of the health and nutritional benefits of freshly packaged food as well as nutrient-retaining qualities of metal packaging are driving demand. Growing environmental concerns have also caused a move towards increasing sustainability and both consumers and companies are looking to diminish their environmental footprint, benefiting the 100% recyclable metal packaging. Visiongain has determined that the value of the global metal packaging market in 2013 will reach
Metal packaging demand is also strongly driven by emerging market growth. Higher income levels in developing countries, busier lifestyles and consumer-preference for packaged food products instead of bulk products are driving packaging product growth, benefiting metal packaging as well as other packaging methods. The tamper-proof nature and ambient storage opportunities of metal packaging further enhance its market potential in developing countries.
The main constraints of metal packaging market are the still-lingering effects of the global financial crisis and the doubts created by the current euro-zone crisis. Reduced consumer and producer confidence restricts metal packaging growth to some extent - food packaging contains many essential items and is likely to exhibit steady growth in any circumstances, but other metal packaging submarkets will be impacted by any double-dips in the horizon. Fluctuating raw material and energy prices are further factors potentially constraining the metal packaging market growth, making metal packaging more expensive and less competitive. Bisphenol A (BPA) related issues may reduce profitability of the metal packaging sector if consumers begin to shy away from metal packaging products or if more governments ban BPA-containing products.