This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

After 53 Years Touting Speedy Pizza Making, Domino's Pizza(R) Makes An Unprecedented Pledge To Slow Down

ANN ARBOR, Mich., March 25, 2013 /PRNewswire/ --  Domino's Pizza (NYSE: DPZ) is, after pioneering pizza delivery 53 years ago and establishing itself as the recognized world leader in pizza delivery, saying something it never thought it would to the pizza makers in its nearly 5,000 U.S. stores: slow down. 

(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b )

After the debut of its Handmade Pan Pizza last fall, Domino's is now revealing to customers its belief that slower is better when it comes to preparing the latest permanent menu item.

A national campaign, beginning today, reveals the Handmade Pan Pizza – made from fresh, never-frozen dough – takes a bit longer to make and bake, but Domino's is willing to now make exceptions, after decades of touting speedy pizza-making and prompt delivery. The new TV spot features clips from vintage Domino's Pizza commercials from the 1980s.

"The word is spreading, but there are still many people out there who have yet to try our Handmade Pan Pizza," said Russell Weiner, Domino's Pizza chief marketing officer. "Our hope is that, by continuing to tell the story of what makes this awesome product so unique to our menu, that people will continue to discover that Domino's is now in the pan pizza game."

The campaign stars Robert Gavitt, a Domino's Pizza franchise owner from Dallas, Texas, who helps explain why the Handmade Pan Pizzas need just a bit more time to reach the golden-brown perfection customers deserve.

"Being a Domino's franchise owner since 1989, I can attest that slowing down has never been a part of the Domino's culture – especially considering we are the company that has proudly held a World's Fastest Pizza Maker competition since 1983," said Gavitt. "However, for those who enjoy our Handmade Pan Pizza, it's the right thing to do – and if it means a better experience for our fans and customers, we are all for it."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,203.37 -85.26 -0.47%
S&P 500 2,107.78 -9.61 -0.45%
NASDAQ 4,979.9010 -28.1950 -0.56%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs