In reality, after discounts, the Nissan LEAF may sell for less than its $35,000 list price. The Volt right now sells close to $4,000 less than its list price, and the Toyota RAV4 EV sells $10,000 less than its list price.
What this all means is that the Ford needs to sell at least $6,000 less than its list price, and perhaps as much as $10,000 less, in order to be competitive. Anecdotally, I have heard of discounts approaching that range, but it's up to you to negotiate with Ford for a competitive price.
Bottom line: The Ford Focus EV is a good electric car, if you can live with the 76-mile average range and the tiny luggage space. You just have to buy it at least $6,000 less than MSRP to get it into the competitive zone.___________________ At the time of submitting this article to publication, the author was long AAPL, GOOG and TSLA. Follow @antonwahlman This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.