BATTLE CREEK, Mich.
March 25, 2013
/PRNewswire/ -- The
® brand is challenging consumers to showcase the versatility of its famous waffles during
The Great Eggo Waffle Off!
From now until
in partnership with
ice cream, invites waffle-lovers to submit their most creative and delicious recipes – for breakfast, lunch, dinner, snack or dessert – on Facebook for a chance to win a
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"We've learned that
fans feature our waffles in dishes that reach far beyond breakfast," said
, Kellogg Company marketing director. "With The Great
Waffle Off! we're celebrating the versatility of the waffle and the creativity of waffle lovers."
fans can submit their waffle recipes, in the categories of breakfast, lunch, snack, dinner or dessert, along with an image of the dish on the
Facebook page. Each entry will be judged on originality, taste appeal and visual appeal as depicted in the entry photo. Entry is open to U.S. residents, aged 18 and up, and submissions are accepted through
. The grand-prize winner will receive
, two runners-up will each receive
and weekly winners will receive a year's supply of
To provide recipe inspiration,
has appointed select food and parenting bloggers as Chief Waffle Officers and has declared
the "Week of Waffles." Bloggers will feature a different waffle dish each day that week, chronicling their recipe journey through their blogs, Facebook posts, Tweets, Pins and other social postings to motivate their readers to submit their own recipes in The Great
Waffle Off! Participating bloggers will be featured at
during "Week of Waffles."
"As a mom of three girls who are huge
fans, I'm thrilled to be an official Chief Waffle Officer during
'Week of Waffles'," said
, author of
blog. "Considering waffles can be used in countless ways, whether sweet or savory or for breakfast or dinner, I'm excited to share my week's worth of delicious recipes with family, friends and readers!"
Following are recipes, created by the
brand, meant to provide inspiration and ideas for participants:
Turkey BLT Recipe
Preparation Time: 10 Mins.Total Time to Serve: 10 Mins | Servings: 1