This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

From Breakfast To Bedtime, Eggo® Challenges Consumers To Get Creative During "The Great Eggo Waffle Off"

BATTLE CREEK, Mich., March 25, 2013 /PRNewswire/ -- The Kellogg's® Eggo® brand is challenging consumers to showcase the versatility of its famous waffles during The Great Eggo Waffle Off! From now until May 13, Eggo, in partnership with Breyers ice cream, invites waffle-lovers to submit their most creative and delicious recipes – for breakfast, lunch, dinner, snack or dessert – on Facebook for a chance to win a $5,000 prize.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/from-breakfast-to-bedtime-eggo-challenges-consumers-to-get-creative-during-the-great-eggo-waffle-off-199626351.html  

"We've learned that Eggo fans feature our waffles in dishes that reach far beyond breakfast,"  said Kathleen Piper, Kellogg Company marketing director. "With The Great Eggo Waffle Off! we're celebrating the versatility of the waffle and the creativity of waffle lovers."

Eggo fans can submit their waffle recipes, in the categories of breakfast, lunch, snack, dinner or dessert, along with an image of the dish on the Eggo Facebook page. Each entry will be judged on originality, taste appeal and visual appeal as depicted in the entry photo. Entry is open to U.S. residents, aged 18 and up, and submissions are accepted through June 10. The grand-prize winner will receive $5,000, two runners-up will each receive $2,500 and weekly winners will receive a year's supply of Eggo waffles.

To provide recipe inspiration, Eggo has appointed select food and parenting bloggers as Chief Waffle Officers and has declared April 1-7 the "Week of Waffles." Bloggers will feature a different waffle dish each day that week, chronicling their recipe journey through their blogs, Facebook posts, Tweets, Pins and other social postings to motivate their readers to submit their own recipes in The Great Eggo Waffle Off!  Participating bloggers will be featured at www.facebook.com/Eggo during "Week of Waffles."  

"As a mom of three girls who are huge Eggo fans, I'm thrilled to be an official Chief Waffle Officer during Eggo's 'Week of Waffles'," said Kellie Strickland, author of Little Nummies blog. "Considering waffles can be used in countless ways, whether sweet or savory or for breakfast or dinner, I'm excited to share my week's worth of delicious recipes with family, friends and readers!"

Following are recipes, created by the Eggo brand, meant to provide inspiration and ideas for participants: 

Turkey BLT Recipe

Preparation Time: 10 Mins.Total Time to Serve: 10 Mins | Servings: 1

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 +1.21 0.06%
NASDAQ 4,828.3250 +15.6170 0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs