BATTLE CREEK, Mich., March 25, 2013 /PRNewswire/ -- The Kellogg's® Eggo® brand is challenging consumers to showcase the versatility of its famous waffles during The Great Eggo Waffle Off! From now until May 13, Eggo, in partnership with Breyers ice cream, invites waffle-lovers to submit their most creative and delicious recipes – for breakfast, lunch, dinner, snack or dessert – on Facebook for a chance to win a $5,000 prize.
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"We've learned that Eggo fans feature our waffles in dishes that reach far beyond breakfast," said Kathleen Piper, Kellogg Company marketing director. "With The Great Eggo Waffle Off! we're celebrating the versatility of the waffle and the creativity of waffle lovers."
Eggo fans can submit their waffle recipes, in the categories of breakfast, lunch, snack, dinner or dessert, along with an image of the dish on the Eggo Facebook page. Each entry will be judged on originality, taste appeal and visual appeal as depicted in the entry photo. Entry is open to U.S. residents, aged 18 and up, and submissions are accepted through June 10. The grand-prize winner will receive $5,000, two runners-up will each receive $2,500 and weekly winners will receive a year's supply of Eggo waffles.To provide recipe inspiration, Eggo has appointed select food and parenting bloggers as Chief Waffle Officers and has declared April 1-7 the "Week of Waffles." Bloggers will feature a different waffle dish each day that week, chronicling their recipe journey through their blogs, Facebook posts, Tweets, Pins and other social postings to motivate their readers to submit their own recipes in The Great Eggo Waffle Off! Participating bloggers will be featured at www.facebook.com/Eggo during "Week of Waffles." "As a mom of three girls who are huge Eggo fans, I'm thrilled to be an official Chief Waffle Officer during Eggo's 'Week of Waffles'," said Kellie Strickland, author of Little Nummies blog. "Considering waffles can be used in countless ways, whether sweet or savory or for breakfast or dinner, I'm excited to share my week's worth of delicious recipes with family, friends and readers!" Following are recipes, created by the Eggo brand, meant to provide inspiration and ideas for participants: Turkey BLT Recipe Preparation Time: 10 Mins.Total Time to Serve: 10 Mins | Servings: 1