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Teradata Applications CMO Lisa Arthur Named To Direct Marketing News 2013 Marketing Hall Of Femme

INDIANAPOLIS, March 25, 2013 /PRNewswire/ --  Teradata Corporation (NYSE: TDC), a global leader in analytic data platforms, applications and services, announced today that Lisa Arthur, CMO of Teradata Applications (formerly Aprimo), is one of 15 leading women marketing executives recently named by Direct Marketing News to its 2013 Marketing Hall of Femme.

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The honor was announced Friday, March 22 at an awards ceremony held in New York City. Arthur was cited for her longtime industry leadership and her revolutionary contributions to data-driven integrated marketing adoption. 

"This group of exceptional female marketing chiefs has risen to the apex of their profession as champions of integrated, direct marketing strategies in their organizations. Their methods have improved marketing performance and have yielded measurable results—from revenue growth to increases in customer engagement. Their stories, similar to those of powerhouse brands, are ones of dynamism, flexibility, incisiveness, and determination," said Ginger Conlon, editor-in-chief, Direct Marketing News. "The successes of the 2013 Direct Marketing News Marketing Hall of Femme are truly inspirational, and it's our honor to highlight the achievements of such an accomplished group of marketing leaders."

About Lisa Arthur

As Teradata Applications' Chief Marketing Officer, Arthur drives global applications strategy including brand, thought leadership and demand generation as well as key customer-centric initiatives around Teradata's Integrated Marketing Management (IMM) offerings. A 30-year marketing veteran, Arthur has also served as CMO for internet leader Akamai Technologies, B2B2C application provider Mindjet, and most recently Aprimo (now Teradata Applications), and also spent seven years as Vice President of Marketing with Oracle Corp.  She is a Trustee with the Marketing Sciences Institute, a member of Ball State's Emerging Media Board of Advisors, and a former advisory board member of the CMO Council. Her industry thought-leadership blog, "The Marketing Revolution," is a regular feature on the CMO Network.   

Darryl McDonald, president of Teradata Applications said, "On behalf of our global marketing organization, we're honored to have Lisa Arthur receive this award.  Direct Marketing News is a highly respected voice in the global marketing community, which makes this a truly meaningful honor." 

The Direct Marketing News 2013 Marketing Hall of Femme honorees are:
  • Lisa Arthur, CMO, Teradata Applications (formerly Aprimo)
  • Rebecca Baker, CMO, Alvarez & Marsal
  • Emma Carrasco, CMO, NPR
  • Joan Chow, EVP, CMO, ConAgra Foods
  • Beth Comstock, SVP & CMO, GE
  • Lauren Crampsie, CMO, Ogilvy & Mather
  • Vicki Free, CMO, BET Networks
  • Anne Globe, CMO, Dreamworks Animation
  • Leontyne Green Sykes, CMO, IKEA
  • Denise Incandela, President, Saks Direct, CMO, Saks
  • Mariann McDonagh, CMO, inContact
  • Richelle Parham, CMO, eBay  
  • Martine Reardon, CMO, Macy's
  • Susan Thronson, SVP, Global Marketing, Marriott
  • Trish Wheaton, CMO, Wunderman

More information about the event and honorees can be found on the Direct Marketing News website, or contact Ginger Conlon at

About Teradata Teradata Corporation (NYSE: TDC) is a global leader in analytic data platforms, applications and services that empower organizations to make the best decision possible for competitive advantage.  Teradata's market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organizations through a data-driven approach that simplifies the complexity of today's rapidly changing marketing environment. To learn more about Teradata applications, visit

Get to know Teradata: Twitter:   Facebook:  YouTube:  LinkedIn:  

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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