March 25, 2013
is getting amped for a Twitter sweepstakes in the U.S. and
Monday, March 25
Friday March 29, 2013
in celebration of the new Hotels.com TV advertisement featuring animated rock stars.
The new broadcast creative from Hotels.com,
, follows a fictitious band on the road that looks to Hotels.com to book their hotel stays every step of the way through their overnight success. Smart, the friendly and ever-knowledgeable Hotels.com concierge escorts the band throughout their booking process where we see them book nearby last minute rooms via their
Hotels.com mobile booking app
followers can enter to win a
music gift card and a set of ear buds by simply tweeting to
using the hashtag: #TravelinSweeps. One winner from the
. and one from
will be selected daily during the entry period in a random drawing of all entries received on that day.
"Time is a precious commodity for our consumers, and Hotels.com helps customers find the perfect hotel deal at the perfect place at any time via our mobile apps," said
Taylor L. Cole
, APR, travel expert for Hotels.com. "Depicting the immediacy of getting a hotel in a fun situation like a band on the go helps bring this notion to life."
Hotels.com designed this ad in partnership with Young & Rubicam Midwest to underscore the growing popularity and usage of mobile devices while traveling and to spotlight the company's ultimate expertise—finding you the perfect place, every step of the way.
With the recent release of the new
can now offer even more mobile customers access to almost 200,000 hotels worldwide in more than 25,000 destinations, more than 20,000 last-minute
, more than 7 million user reviews and
hotel rooms close to their location.
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