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The PEEPLE Have Expressed Their PEEPSonality™ In The 2013 PEEPS® Survey

BETHLEHEM, Pa., March 25, 2013 /PRNewswire/ -- Easter 2013 -- PEEPS ®, the beloved marshmallow confections that are celebrating their 60 th anniversary, asked consumers to go online and take the PEEPS ® survey! PEEPS ® fans know what they like and responded enthusiastically! 

(Photo: )

Are PEEPS ® a must-have in your Easter basket?

This question prompted the most resounding answer with 97% of consumers saying "yes"!

Which public figure/s resembles PEEPS ® because he/she is colorful, sweet or bears a resemblance for any reason? Asked to list all that apply, the top three celebrities were:

Ellen DeGeneres 32% Katy Perry 25%  Taylor Swift with 19%

PEEPS ® Chicks or Bunnies? 

Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!

How do you eat your PEEPS ® Chicks and Bunnies?

65% of respondents eat their PEEPS ® head first, 16% in tiny bites, and 13% tail first!

How many PEEPS ® do you typically eat at once?

49% of respondents eat 1-2 PEEPS ®, 37% eat 4-5 PEEPS ® and a very dedicated 8% eats 6-10 PEEPS ® in one sitting.

When eating PEEPS ® , what are your preferences?

Asked to check all that apply, 78% of respondents like their PEEPS ® "plain or fresh" and 38% like their PEEPS ®  "aged to perfection or slightly stale".

In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?

72% of respondents said the "Chick came first" and 28% voted for the "egg"!

How long have you been eating PEEPS ®?

40% of those surveyed have been eating PEEPS ® for 40+ years 32% for 20 years13% for 10-20 years

What is your favorite PEEPS ® color?

Over 42% like yellow PEEPS ®23% - pink PEEPS ® Lavender came in third with 17%

How does eating PEEPS ® make you feel? Ask to reply to all that apply,

69% of respondents feel "happy" when they eat PEEPS ®58% "smile" 56% "want more"

When do you eat PEEPS ® ? Asked to reply to all that apply,

46% eat PEEPS ® on Easter but 39% eat PEEPS ® "any day they can throughout the year"!

Asked to describe their PEEPSonality™ , respondents checked all that apply –

41% say their PEEPSonalities are "sweet" 40% "playful" 37% "colorful"

There's still time for your PEEPSonality™ to count.  Good to or for the complete survey .  For more results, please email or call 609.279.0977.

PEEPS ® fans can find these treats at their favorite stores.  Fans can also visit where they can also find PEEPS ®- themed merchandise and apparel or the newly redesigned  This colorful and fun new site will allow fans to really connect with their PEEPS ®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS ® , PEEPS ® are Talking, Cookin' with PEEPS ® , Products, Promotions and more!

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS ®, HOT TAMALES ® and MIKE AND IKE ® Brand Candies. GOLDENBERG'S ® PEANUT CHEWS ® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

** Results as of 3/25/13


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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