March 25, 2013
/PRNewswire/ -- Easter 2013 -- PEEPS
, the beloved marshmallow confections that are celebrating their 60
anniversary, asked consumers to go online and take the PEEPS
fans know what they like and responded enthusiastically!
Are PEEPS ® a must-have in your Easter basket?
This question prompted the most resounding answer with 97% of consumers saying "yes"!
Which public figure/s resembles PEEPS ® because he/she is colorful, sweet or bears a resemblance for any reason?
Asked to list all that apply, the top three celebrities were:
Ellen DeGeneres 32%
Katy Perry 25%
Taylor Swift with 19%
Chicks or Bunnies?
Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!
How do you eat your PEEPS
Chicks and Bunnies?
65% of respondents eat their PEEPS
® head first, 16% in tiny bites, and 13% tail first!
How many PEEPS
do you typically eat at once?
49% of respondents eat 1-2 PEEPS
®, 37% eat 4-5 PEEPS
® and a very dedicated 8% eats 6-10 PEEPS
® in one sitting.
When eating PEEPS
, what are your preferences?
Asked to check all that apply, 78% of respondents like their PEEPS
® "plain or fresh" and 38% like their PEEPS
® "aged to perfection or slightly stale".
In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?
72% of respondents said the "Chick came first" and 28% voted for the "egg"!
How long have you been eating PEEPS ®?
40% of those surveyed have been eating PEEPS
® for 40+ years 32% for 20 years13% for 10-20 years
What is your favorite PEEPS
Over 42% like yellow PEEPS
®23% - pink PEEPS
® Lavender came in third with 17%
How does eating PEEPS
make you feel?
Ask to reply to all that apply,
69% of respondents feel "happy" when they eat PEEPS
®58% "smile" 56% "want more"
When do you eat PEEPS
Asked to reply to all that apply,
46% eat PEEPS
® on Easter but 39% eat PEEPS
® "any day they can throughout the year"!
Asked to describe their PEEPSonality™
respondents checked all that apply –
41% say their PEEPSonalities are "sweet" 40% "playful" 37% "colorful"
There's still time for your PEEPSonality™ to count. Good to
for the complete survey
. For more results, please email
or call 609.279.0977.
fans can find these treats at their favorite stores. Fans can also visit
where they can also find PEEPS
- themed merchandise and apparel or the newly redesigned
. This colorful and fun new site will allow fans to really connect with their PEEPS
. Fans can Express their PEEPSonality by clicking on links to:
Fun with PEEPS
Cookin' with PEEPS
Just Born, Inc.
is a family owned company founded in 1923 and headquartered in
, where it manufactures PEEPS
, HOT TAMALES
and MIKE AND IKE
Brand Candies. GOLDENBERG'S
Brand Candies are produced in
, PA. All Just Born candies are made in the U.S.A.
** Results as of 3/25/13